World's First Mass Collaboration Race Car Project Chooses Winning Brands as Launch Partner
March 11 2009 - 11:36AM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca announces that it has become the first
commercial partner of the world's first "mass collaboration" race
car project www.OurRaceCar.com. The mass collaboration model,
associated with information projects such as Wikipedia and software
development projects such as Linux, involves the continuous
independent contribution of thousands of people toward a common
goal. The model is gaining traction in additional areas of interest
amongst the world's professionals and consumers, now including race
fans. OurRaceCar.com is an initiative to apply the mass
collaboration model to the operation of an automotive race team. In
this case up to 20,000 people worldwide will own and guide decision
making of their race team. Such decisions will include race venue
identity, team goals, marketing, and strategy. OurRaceCar.com has
honoured Winning Brands Corporation by allowing it to be its first
commercial partner from amongst many aspirants. The partnership
goal is to develop mutually beneficial marketing outcomes.
OurRaceCar.com has been processing and vetting a surge of
interest from a broad range of businesses and organizations that
want to become involved following the site's debut. Yet its founder
Jesse Jarjour chose to offer Winning Brands commercial involvement
ahead of others. Jarjour feels that Winning Brands possessed a
quality that the others did not. "I could tell right away that it
was not just about money with them and that they understand how to
cooperate," says Jarjour. "Their CEO got it right away --
commercial affiliation in mass collaboration is a privilege. I did
not need to tell him that. The other guys were still stuck in the
old paradigm of control -- they wanted to control us. But with
Winning Brands it was different -- there was soul searching about
how Winning Brands could assist. It seems that Winning Brands as a
company almost has a personality or something -- like it cares
about things and cares about people. I like their thinking. It will
be interesting to see where we can go with this!" says Jarjour.
Winning Colours Stain Remover's on-line advertising is the first
commercial presence by any company permitted at
www.OurRaceCar.com
Business pundits have been reporting that a fundamental change
is manifesting itself in the economy -- with agility,
resourcefulness and original thinking being the new age survival
traits. Winning Brands CEO Eric Lehner sees the decision by
OurRaceCar.com as a good example. "We went beyond the old language
of 'what's in it for me' to emphasize instead what we can do for
each other -- even touching on the nature of society and the
purpose of life. Anyone who considers this to be 'flaky' in a
business discussion is just framing things according to the old
paradigm of 'conquest' as the basis of business. Businesses and
individuals routinely underestimate the power of cooperation as an
alternative model to conflict, even amongst competitors. Whether
it's in politics or business, we are seeing a new era on the
horizon -- and it is brighter. In important ways, the world is
becoming a better place. The question comes down to whether one is
part of the solution, or part of the problem in situations. Mass
collaboration is a new feature of the human experience that
emphasizes solutions and reveals human genius. It's absolutely
amazing that so little time is spent thinking deeply in business
about how to harness the collective wisdom of large groups.
Businesses that seek to integrate some of these principles will be
ahead of the curve," remarks Lehner. "As far as OurRaceCar.com is
concerned -- who knows what is possible? Winning Brands will
provide positive energy because we are a positive company --
positive personnel and positive shareholders. We have a worthwhile
contribution to make when we participate in something. It is
gratifying that OurRaceCar.com sensed this," he concludes.
Winning Brands' arrival in motorsports surfaced at NASCAR's 2009
Daytona 500 in the form of a double page spread on pages 2&3 of
RacingOne, the Official Annual of NASCAR. The publication was
distributed at the event and will appear at every NASCAR racing
weekend until November 2009. The expansion of Winning Brands into
motorsports relationships follows Winning Brands' rising visibility
in the paint accessories industry and the wine sector. What these
diverse sectors have in common is that they benefit from the unique
performance characteristics of the company's Winning Colours Stain
Remover. The eco-responsible multi-cleaning product deals with
drips, drops and disasters differently than conventional cleaning
solutions in those sectors. Now Winning Colours Stain Remover is
getting top reviews for its usefulness in motorsports, the high end
of the automotive sector, where removing grease and grime is a
constant issue. "People who work with cars appreciate Winning
Colours," says Lorne Kelly, Senior Vice President of Winning
Brands, adding, "The auto detailing and auto repair test sites have
been very positive." Kelly represented Winning Brands at the
Daytona 500 event and found that Winning Colours is a natural
because of its usefulness and exceptional skin-friendly properties.
"The guys in this sector think it's great," reports Kelly, "...the
automotive arena is one more sector at an early stage of
discovering Winning Colours Stain Remover. We anticipate good
results for Winning Brands shareholders over time."
Winning Brands' initial North American business goal in the
automotive/motorsports sector is to gain distribution to the same
number of outlets that it has set for itself in home improvement
and paint -- 5,000. This includes carwash lobbies, gasoline station
convenience counters, car repair service establishments, mobile
parts delivery operators and traditional auto supply stores.
Winning Colours Stain Remover is available in 4 SKUs; 4 oz travel
size (MSRP $ 3.99), 1 quart domestic size (MSRP $9.95), 1 Gallon
commercial size (MSRP $29.99) and 5 Gallon industrial size (MSRP
$140.99). Sales through these channels will provide to the
retailers profit opportunities of up to 40% of those MSRPs, with an
additional allowance for distributor services if there is a
sales/logistics partner.
Winning Brands manufactures Winning Colours Stain Remover in the
Grand Rapids, Michigan facilities of Surefil, LLC as well as its
own facilities in Ontario, Canada. Winning Brands' objective in
both Canada and USA is that Winning Colours Stain Remover becomes
North America's favourite stain removing product and a household
name. Early stage market testing in foreign markets is also
underway. Winning Brands' product line includes additional advanced
cleaners such as KIND Laundry Products, CLEAN1 All Purpose, SMART
Wet Cleaning Solutions, ReGUARD-4 for first responders and
more.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
SMART(TM) Wet Cleaning Solutions is trademark of Solvent Free
Solutions Inc. Winning Colours, Winning Colors, CLEAN1 and KIND are
trademarks of Niagara Mist Marketing Ltd.
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca Jesse Jarjour Founder, OurRaceCar.com
(204) 510-0570 Unit 1, 104 Scott Street Winnipeg, Manitoba, Canada
R3L 0K8 jesse.jarjour@ourracecar.com
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From May 2024 to Jun 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2023 to Jun 2024