SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts, Inc. (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and wellness equipment, SpaCapsule, announced today that hot on the heels of the twelve capsule deal with UK-based Aspire Consulting, the SpaCapsule has once again made a splash in international press, courtesy of Ireland's Life and Fitness Magazine.

Dr. Ella Frenkel, CEO and President of Simulated Environment Concepts, Inc. (SE Concepts), said, "Publicity comes naturally to us. Because of the innovation of our Spa Capsule, we have been featured in numerous TV and print venues -- ABC's Good Morning America, CBS's Doctors Show, NBC's Today Show, Rob Report and the New York Times, to name a few. However, it is always a great feeling when you see an unsolicited article about us; especially in a prominent magazine such as Life and Fitness Magazine Ireland."

Freely distributed nationwide to selected gyms and leisure centers, Life and Fitness Magazine Ireland is one of the country's leading Health & Fitness Publications covering such topics as weight loss, health, nutrition, wellness, sport and travel.

The featured article, "The Spa Capsule Has Arrived In Ireland" (September 1, 2010), continues to demonstrate the significance of the SpaCapsule and its place in not just the therapeutic markets, but in health and fitness overall. Named "the ultimate wellbeing experience" by Life and Fitness Magazine Ireland, the article continued on to state, "this is an excellent opportunity for those in the wellbeing, massage and sport therapy fields to add to their client offering."

With distribution deals like that of Aspire Consulting for Vibralife and Zen & O for Lady Fitness, SE Concepts intends to carry on with its expansion into the health and wellness markets, while continuing to cultivate corporate, leisure and therapeutic markets worldwide.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of products for wellness, relaxation, weight loss, and rehabilitation. Our aqua massage and hydromassage products are used by Doctors, Gyms, Spas, retail locations, offices, residential and many other venues. Incorporating oxygen, aromatherapy, massage, and even music or video from an iPod or an iPhone, our products deliver consistent results and excellent earning potential for businesses. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, PTjetCapsule™, and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

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For further information, contact: Simulated Environment Concepts Investor Relations Department (888) 757-0797