SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts, Inc. (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and wellness equipment -- SpaCapsule, announced today that Aspire Consulting, Ltd., a UK based firm specializing in fitness and weight loss, has engaged SpaCapsule for its Vibralife Fitness Clinic and distribution model for the UK market.

"SpaCapsule does much more than promote affordable and non-intrusive relaxation," said Dr. Ella Frenkel, CEO and President of Simulated Environment Concepts, Inc. (SE Concepts). "SpaCapsule assists in the areas of fitness, weight loss and cellulite reduction when used regularly. We are very excited that Aspire Consulting is placing our units as a front-runner in their Vibralife fitness concept."

The agreement calls for twelve SpaCapsule units to be part of Aspire and Vibralife's fitness concept. The company has already shipped the first order -- anticipating shipping an additional six units before the end of September.

Stewart Brown, President of Aspire Consulting, Ltd., stated, "We have searched diligently in an attempt to select the best equipment for our franchise. SpaCapsule fit our concept perfectly. We were amazed by the professional response and strategic experience of the SE Concepts team. The units received are already hard at work at our Vibralife location and the response from patrons is very uplifting. Please visit http://www.vibralife.co.uk/pages/spa_capsules.html to get a feeling for how the SpaCapsule is being used and positioned by us."

Although the agreement with Aspire does not mark SE Concepts' entry into the European countries, it does however signify not only the company's continued expansion abroad, but the depth of its growing relationships with European distributors. According to sources, Aspire plans to incorporate the SpaCapsule into a total fitness program similar to that of Lady Fitness in France. Aspire also intends to delve into the medical distribution of SpaCapsule as SE Concepts soon broadens the reach of its technology with the PTjetCapsule (meant for Physical Therapy Centers worldwide).

"The contract with Aspire Consulting marks a new milestone in our European distribution model," said Dr. Ilya Spivak, Marketing Director at SE Concepts. "Though the UK was one of the first European countries to embrace our SpaCapsule aquamassage unit, this is the first time that we have a UK partner with a vision and true business plan. We are working very closely with the team at Aspire to assist them with sales and technical support to ensure our joint vision comes to fruition."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, PTjetCapsule™, and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

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For further information, contact: Simulated Environment Concepts Investor Relations Department (888) 757-0797