DSS Movit Media Corp

Digital Shelf Space Corp. (TSX VENTURE:DSS) (the "Company" or "DSS") is pleased
to announce that the Company's exclusive global distribution partner Northern
Response (International) Ltd. ("Northern Response") has significantly grown DSS'
access to consumers since the agreement between the two parties was signed in
March of this year. Northern Response has now signed agreements with multiple
leading Canadian National retailers, which includes four of the largest in
Canada, to begin the retail distribution of DSS' innovative GSP RUSHFIT
(www.gsprushfit.com) ultimate home workout DVD fitness series. The GSP RUSHFIT
workout series stars the Montreal based Mixed Martial Arts ("MMA"), World
Welterweight Champion Georges St-Pierre ("GSP").


"Canadian retail interest in GSP RUSHFIT has been so strong that some retailers
moved aggressively to list the home-based fitness training DVD series in advance
of the Company's national TV advertising campaign. Several National retail
accounts, totaling about 525 locations, have been receiving their stock now and
are supporting it with in-store merchandising initiatives," said Don Cameron, VP
Marketing at Northern Response.


"Northern Response's preliminary commitments from other Canadian retailers
should lift the total number of retail locations selling GSP RUSHFIT to over
3,000 locations by Q3, as the much-anticipated Direct Response TV spot rolls out
and retailers conduct their traditional August/September fitness section reset,"
said Earl Morris, Director of Sales with Northern Response.


"Canadian retailers have shown tremendous support for MMA Star Georges St-Pierre
and will begin the retail distribution of DSS' GSP RUSHFIT ultimate home workout
DVD fitness series," said Jeff Sharpe CEO and President of DSS. "We expect that
adding this many retailers for the GSP RUSHFIT workout series that it will
provide consumers with greater accessibility and convenience to purchase the
groundbreaking product." Previously, GSP RUSHFIT had only been sold directly to
consumers online from www.gsprushfit.com.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our recently launched project with Georges
St-Pierre, please visit www.gsprushfit.com.


About Northern Response (International) Ltd.

Over the past 20 years, Northern Response has grown to become a worldwide leader
in the direct response, home shopping and retail product distribution industry.
Today the company operates four separate sales divisions (Direct Response TV,
Internet & Database Marketing, Retail Sales, and International Distribution),
and has distributed more than 1000 products to over 90 countries.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about Canadian retail interest in GSP RUSFIT; the anticipated number of retail
locations that will sell GSP RUSHFIT by Q3, and the effect of the anticipated
Direct Response TV spot roll out and retailers conducting their traditional
August/September fitness section reset; the scope of distribution of GSP
RUSHFIT; and the timing of and potential growth of Canadian and International
sales as a result of the Northern Response partnership.


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, expected growth of sales as a result of the Northern Response
Partnership and consumer demand. While Digital Shelf Space considers these
assumptions to be reasonable, these assumptions are inherently subject to
significant uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not increase in
the quantum and in the timeframe anticipated, or at all; there may be no further
retail distributors for the GSP RUSHFIT series; Direct Response TV spots and
traditional August/September retail fitness section rests may not esult in
increased sales of GSP RUSHFIT; the Northern Response partnership may not grow
Digital Shelf Space's retail presence as anticipated; the substantial investment
of capital required to produce and market video and entertainment productions,
the need to obtain additional financing and uncertainty as to the availability
and terms of future financing, unpredictability of the commercial success of our
programming, difficulties in integrating technological changes and other trends
affecting the entertainment industry, significant competition in the global
economic market, the possibility the rate of growth of the market for fitness
media will slow, reliance on the health and marketability of celebrity fitness
talent in productions owned by Digital Shelf Space, the possibility of
competition from other ecommerce and online marketing vendors, the continued
strong growth in adoption of digital media, the possibility of new fitness
titles from traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house rather than
outsourcing, reliance on production studios continuing to outsource ecommerce
operations, reliance on a number of key employees, limited operating history,
the possibility of claims against the intellectual property rights of Digital
Shelf Space, the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price of Digital
Shelf Space shares.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.

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