PKS Six Flags

Six Flags Selects PENTAX Imaging Company as National Digital Camera Sponsor GOLDEN, Colo., May 5 /PRNewswire-FirstCall/ PENTAX Imaging Company and Six Flags, Inc. (NYSE:PKS) announced today that the world's largest regional theme park company has selected one of the world's most popular photography manufacturers as a national sponsor and "The Official Digital Camera Of Six Flags Theme Parks" for its 28 U.S. parks, beginning with the 2005 theme-park season. Under the agreement, PENTAX Imaging Company will expand its presence at the parks and have category exclusivity and promotional rights in-park. "This partnership blends the fun of a classic American theme park with a popular photography brand," said Ned Bunnell, director of marketing, for PENTAX Imaging Company. "Six Flags is an American institution that offers a perfect background for visitors to capture and share memorable PENTAX digital photography." "This marketing partnership benefits both of our companies as we share similar target demographics -- families with children," said Hank Salemi, senior vice president of marketing, Six Flags. "It provides each of us with opportunities to create meaningful consumer and trade promotions that can grow our respective businesses. As for our visitors, they will enjoy the fun of capturing and sharing digital images of their Six Flags adventures with family and friends." Under the new Six Flags sponsorship, park visitors will discover imaging opportunities around every bend. * On three select days during the 2005 season PENTAX camera owners who present their camera at any Six Flags theme park admissions area will receive one free admission to that park, valid that day. * At ten select parks, PENTAX Click Crews equipped with PENTAX OptioWP digital cameras will take photos and offer photography assistance to guests. Park guests will be able to view the photos taken by the Click Crews via a special PENTAX web page and may send and receive those images via email to friends and family members. * All Six Flags parks will feature PENTAX Picture Spots where visitors may capture images of their group with life-size character cutouts of Six Flags' "Ambassador of Fun," Mr. Six, set against the backdrop of the park's thrilling rides and attractions. With tens of millions of visitors each year to Six Flags parks, PENTAX Imaging Company anticipates significant sales potential in the partnership. "We expect this sponsorship will deliver a strong return-on-investment in raising awareness of the PENTAX Optio digital brand," added Ned Bunnell. "Digital photography will rarely be as easy, convenient and fun as it will for Six Flags visitors in the coming months." About PENTAX Imaging Company PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With corporate headquarters located in Golden, Colorado, PENTAX Imaging Company is a wholly owned subsidiary of PENTAX of America, Inc. For more information: http://www.pentaximaging.com/ . About Six Flags Six Flags, Inc. is the world's largest regional theme park company. Through its subsidiaries, it owns and operates a total of 30 parks in North America. Six Flags parks serve 34 of the 50 largest metropolitan areas in the United States. Six Flags, Inc. is a publicly held corporation with corporate offices in New York City and Oklahoma City. The Company's stock trades on the NYSE under the symbol PKS. DATASOURCE: Six Flags, Inc.; PENTAX Imaging Company CONTACT: Michelle Martin of PENTAX Imaging Company, +1-303-728-0224, or Web site: http://www.sixflags.com/ http://www.pentaximaging.com/

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