DENTON, Texas, April 23, 2021 /PRNewswire/ -- Sally Beauty
is proud to welcome Brenda Rutenber,
Group Vice President of Stores, and announce the promotion of
Maryann Herskowitz to Group Vice
President of Merchandising. These two moves are part of the
company's efforts to evolve the in-store experience to an
integrated omni-channel experience while continuing to strengthen
Sally Beauty's assortment within the core focus areas of Hair
Color, Hair Care, and Nails.
Rutenber joins Sally Beauty as a seasoned leader in building
engaged teams that are known for delivering brand growth through
exceptional customer service. In her past roles, she oversaw the
transformation of in-store to omni-channel shopping experiences
across the apparel and furniture industries, an expertise she will
bring to Sally Beauty. In her new role, Rutenber will continue to
innovate Sally Beauty's strategy, creating new tools and resources
that provide shoppers with more personal touchpoints and a true
omni-channel shopping experience. Rutenber will work closely with
merchandising and field teams to ensure that the right mix of
products are available in the right channels, in-store and online.
Prior to joining Sally Beauty, Rutenber served as Senior Vice
President of Associate and Customer Experience at Hanna Anderson, a
children's lifestyle and clothing brand. In this role, she led
various internal and external teams, supported the brand's digital
transformation, led DEI (Diversity, Equity, and Inclusion), and
spearheaded initiatives to drive customer and associate engagement.
Earlier in her career, Rutenber held store operations leadership
roles at LOFT, Fresh Produce Clothing, and Baker Furniture.
"There is so much energy, excitement, and dedication from the
entire team to provide an experience that supports the customer
where and how they want to shop today," said Rutenber. "The
investment in technology and DIY education offers everything our
shoppers need to confidently color and care for their hair and
nails. An impressive amount of work is underway and I am
thrilled to be part of this incredibly talented team and
company."
In addition, Sally Beauty continues to invest in its
merchandising strategy through the internal promotion of Herskowitz
to Group Vice President of Merchandising (she was previously Vice
President of Merchandising). She first joined Sally Beauty in 2018
as Vice President of Hair Color and Hair Care, before expanding to
all of Sally Beauty Merchandising in early 2020. In her new role,
she is responsible for driving Sally Beauty's category leadership
in at-home hair color forward by continuing to focus on
understanding the customer's unique needs and further building the
retailer's owned brand portfolio. Herskowitz has brought strategic
value to Sally Beauty's product assortment in four key areas:
increasing assortment of 'better for you' brands that offer
sustainable benefits; growing the portfolio to include more than 50
Black-founded brands that cater to textured hair needs; driving
customer loyalty through the expansion of Sally Beauty-owned brands
such as Ion; and driving leadership in vivid hair colors to acquire
and grow a younger, loyal customer base.
"We are thrilled to welcome Brenda to our team and continue
watching Maryann excel here at Sally Beauty. Both additions to our
senior leadership team are strategic investments that allow us to
continue innovating around both in-store and digital shopping
experiences. They will take us to the next level in our drive for a
digital environment that operates seamlessly and continues to
solidify our position as the retail leader in DIY Hair Color, Care
and Nails," said Chris Brickman,
Chief Executive Officer of Sally Beauty Holdings.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. The Company operates more than 5,000 stores, including
143 franchised locations. Sally Beauty Supply stores offer up to
8,000 products for hair color, hair care, skin care, and nails
through proprietary brands such as Ion®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended
for use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.