Insomnia Cookies Sweetens Customer Loyalty by Selecting PAR Technology’s Punchh® Innovative Platform
January 04 2024 - 7:30AM
Business Wire
Leading Bakery Chain Selects PAR Punchh to
Elevate Customer Loyalty and Drive Seamless Guest Experience
ParTech, Inc. (PAR), a global restaurant technology company and
provider of unified commerce for enterprise restaurants, today
announces that Insomnia Cookies, LLC, a well-known chain of
bakeries celebrated for its delectable cookies and baked treats,
has chosen PAR's industry-leading loyalty and offer solution, PAR
Punchh®. This move is set to enhance customer loyalty and elevate
the overall engagement across Insomnia Cookies' expansive network
of 240+ stores in the United States.
Insomnia Cookies, the beloved cult brand known for serving warm
cookies all day and late into the night, has selected PAR Punchh to
implement an innovative restaurant loyalty platform. This
collaboration aims to fortify customer connections, increase
frequency, and maximize spend throughout the extensive Insomnia
Cookies network.
“At the core of Insomnia lies a commitment to originality and
innovation. Collaborating with PAR Punchh allows us to not only
enhance our digital experience but also gives insomniacs more
reasons to connect with our brand and indulge in the sweet moments
we create” said Tom Carusona, Chief Marketing Officer of Insomnia
Cookies. "With Punchh's cutting-edge loyalty platform, we're
excited to evolve our customer experience, reward our loyal
Insomniacs, and provide an even more enjoyable journey for those
who crave our warm, delicious creations. Together, we're raising
the bar, ensuring every sweet moment is a delightful experience for
our valued customers."
Offering a diverse menu featuring more than 20 types of cookies,
vegan options, cookie cakes, brownies, milk, ice cream, and ice
cream sandwiches, Insomnia Cookies has solidified its position as a
go-to destination for cookie enthusiasts, expanding its footprint
across the U.S, Canada, and the UK.
"At PAR, we believe in empowering brands to forge meaningful
connections with their customers. Our commitment to providing
cutting-edge solutions that drive customer loyalty and engagement
is exemplified through our collaboration with Insomnia Cookies,”
said Savneet Singh, CEO of PAR Technology. “By leveraging the power
of Punchh and our team of experts, Insomnia Cookies is poised to
take its customer experience to new heights, creating lasting
connections and driving business success."
Punchh leverages artificial intelligence to provide a
self-learning process that nurtures and grows a brand's superfan
base. The collaboration between Insomnia Cookies and Punchh
represents a strategic move to stay at the forefront of customer
engagement within the competitive restaurant industry.
Over 200 global enterprises in 20 countries, including brands
like Yum! Brands (NYSE: YUM), Casey's (NASDAQ: CASY), and Tropical
Smoothie Café, LLC, rely on Punchh to boost revenue by fostering
strong customer relationships.
To learn more about PAR Technology’s Unified Commerce offerings,
visit partech.com.
About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery
concept headquartered in Philadelphia, PA. Founded in a University
of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia
Cookies has been feeding the insatiable hunger of loyal Insomniacs
since 2003. Today, with more than 250 locations nationwide,
Insomnia Cookies offers a wide variety of delicious cookies, ice
cream, and other sweet treats in-store, for local delivery, and
nationwide shipping. To learn more about Insomnia Cookies, visit
www.InsomniaCookies.com. Keep up to date on the latest cookie news
and grand opening deals by following Insomnia Cookies on Instagram,
Facebook, Twitter, and TikTok.
About PAR Technology
For more than 40 years, PAR Technology Corporation’s (NYSE
Symbol: PAR) cutting-edge products and services have helped bold
and passionate restaurant brands build lasting guest relationships.
We are the partner enterprise restaurants rely on when they need to
serve amazing moments from open to close, during the most hectic
rush hours, and when the world forces them to adapt and overcome.
More than 70,000 restaurants in more than 110 countries use PAR’s
restaurant point-of-sale, digital ordering, loyalty and back-office
software solutions as well as industry-leading hardware and
drive-thru offerings. To learn more, visit partech.com or connect
with us on LinkedIn, X (formerly Twitter), Facebook, and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240104980367/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
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