TOLEDO, Ohio, Feb. 1, 2012 /PRNewswire/ -- Committed to
delivering the latest in building materials technology, Owens
Corning Roofing & Asphalt (NYSE: OC) today unveiled its next
generation of shingles designed to offer maximum durability. The
new TruDefinition® Duration® Series Shingles are stunning, with
bold color and contrast, and are engineered with patented SureNail®
Technology for outstanding performance against the elements. The
perfect combination of brawn and beauty, TruDefinition Duration
Series Shingles unite enhanced protection and an attractive,
dimensional look.
New SureNail Technology is a breakthrough design in roofing that
features a tough, woven engineered reinforcing fabric in the
nailing area to deliver fast, easy and consistent fastening during
installation. Its unique triple layer design offers excellent
fastener holding power and helps enable the shingles to withstand
winds up to 130-mph using only four nails per shingle, which can
mean fewer deck penetrations.
"The introduction of TruDefinition® Duration® Series Shingles
represents our continued effort to bring new and innovative ideas
to the market that will benefit our customers and end-users. Not
only do these shingles help improve a home's appearance and offer
tremendous curb appeal, but our enhanced SureNail® Technology
provides shingles with added strength and durability," said
Sue Burkett, marketing leader, Owens
Corning Roofing & Asphalt, LLC. "This technology delivers the
solutions desired by homeowners and contractors alike in one
shingle family. During field trials,[1] 87 percent of contractors
rated shingles with SureNail Technology as 'clearly the best' for
blow-through resistance, compared to other shingles they have
installed in this category. We understand every job counts for our
contractors and TruDefinition Duration Series Shingles are the
right choice for beauty and performance."
A streamlined family of products, the TruDefinition Duration
Series provides three unique offerings - all featuring SureNail
Technology, a Limited Lifetime Warranty[2], and wind warranty
coverage of 130-mph[3].
- TruDefinition® Duration® Shingles are beautifully
blended and specially formulated to provide greater contrast and
dimension to any roof.
- TruDefinition® Duration® Designer Colors Collection
Shingles help bring the look of the home together, improving
exterior aesthetics and curb appeal with maximum vibrancy and a
full palette of colors, including unique blends of coordinating
colors that cannot be found anywhere else.
- TruDefinition® Duration STORM™ Shingles also feature
Owens Corning-patented WeatherGuard® Technology to help these
shingles meet one of the industry's toughest standards for impact
resistance, UL 2218, Class 4. Homeowners may even qualify for
insurance premium discounts. Designed for maximum holding
power, these shingles are offered in six beautiful colors to suit
any home exterior.
For more information, visit: www.roofing.owenscorning.com
About Owens Corning
Owens Corning (NYSE: OC) is a leading global producer of
residential and commercial building materials, glass-fiber
reinforcements and engineered materials for composite systems. A
Fortune 500 Company for 56 consecutive years, Owens Corning is
committed to driving sustainability by delivering solutions,
transforming markets and enhancing lives. Founded in 1938, Owens
Corning is a market-leading innovator of glass-fiber technology
with sales of $4.8 billion in 2009
and about 16,000 employees in 28 countries on five continents.
Additional information is available at www.owenscorning.com.
[1] Owens Corning Roofing & Asphalt, "Voice of the Customer"
research July 2010–January 2011
[2] 40-year limited lifetime warranty com commercial
products
[3] See actual warranty for complete details, limitations and
requirements
SOURCE Owens Corning