TOLEDO, Ohio, Nov. 4, 2011 /PRNewswire/ -- Many homeowners are
quick to admit they lack the confidence to tackle home improvement
projects. As a result, regular home maintenance projects such as
installing an extra layer of insulation or repairing a leaky
showerhead often get delayed. In support of the launch of its new
EcoTouchTM Insulation, Owens Corning (NYSE: OC) is
encouraging even the not-so-handy homeowners to tackle their list
of DIY to-dos and improve their home's overall comfort and energy
efficiency.
Beginning today, Owens Corning is holding the "Handy Homeowners"
contest, asking consumers to show how they handle everyday
household tasks in a video contest spoofing its new
EcoTouchTM Insulation
television commercial, which features a well-intentioned but
less-than-handy homeowner who struggles to complete routine home
improvement tasks. Contestants are encouraged to create parody
videos of the new Owens Corning "EcoTouchTM Insulation
DIY" television spot for a chance to win a $1000 Home Depot gift card and other prizes.
A panel of judges will rate each entry and consumers will have
the opportunity to vote for their favorite video online
December 12-18 at
www.youtube.com/owenscorning. Winners will be selected based
on a number of criteria, including creativity and community support
throughout the online voting period. For more information, visit
www.handy-homeowner.com.
Strong and soft for easy installation, EcoTouchTM is
high-performance residential insulation that offers excellent
recovery characteristics and can be easily cut and split to
insulate even odd shaped spaces. Families will also find comfort
knowing EcoTouchTM Insulation is made with 99 percent
natural(1) materials, a minimum of 36 percent post-consumer
recycled content, and 58 percent total recycled content – a leading
percentage in the fiberglass insulation industry(2). Available now
for purchase at The Home Depot, Owens CorningTM
EcoTouchTM Insulation keeps homes warmer in the winter
and cooler in the summer, ultimately helping homeowners reduce
their heating and cooling costs by up to $220 annually(3).
About Owens Corning
Owens Corning (NYSE: OC) is a leading global producer of
residential and commercial building materials, glass-fiber
reinforcements and engineered materials for composite
systems. A Fortune® 500 company for 57 consecutive years,
Owens Corning is committed to driving sustainability by delivering
solutions, transforming markets and enhancing lives. Founded
in 1938, Owens Corning is a market-leading innovator of glass-fiber
technology with sales of $5.0 billion
in 2010 and approximately 15,000 employees in 28 countries on five
continents. Additional information is available at:
www.owenscorning.com.
(1) Made with a minimum of 99 percent by weight natural
materials consisting of minerals and plant-based compounds.
(2) Certified by Scientific Certifications Systems to have a
minimum of 58 percent recycled glass content, with at least 36
percent post-consumer recycled and the balance pre-consumer
recycled glass content.
(3) Estimate based on U.S. Environmental Protection Agency's
energy modeling (using REM/Rate version 11.0) of cost-effective
improvements made to 'typical' existing U.S. homes with a weighted
composite of characteristics,
http://www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology
SOURCE Owens Corning