OMX Officemax Incorporated

Partnership Gives Pop Culture Holiday Tradition Boost in Functionality and User Experience NAPERVILLE, Ill., Nov. 17 /PRNewswire-FirstCall/ -- OfficeMax(R) Incorporated (NYSE:OMX), a leader in office products and services, and JibJab Media Inc., a leading innovator in online entertainment, today announced a partnership that brings OfficeMax's smash hit campaign, ElfYourself.com (http://www.elfyourself.com/), back to the web for a third annual holiday season of spreading cheer. OfficeMax and JibJab, best known for online political parodies such as 'This Land', began conversations following the 2007 holiday season when the companies scored the number one and number two positions respectively for fastest growing sites on the web, according to comScore. Over six weeks during the 2007 holiday season, ElfYourself received more than 193 million site visits, and more Americans were visiting ElfYourself.com (http://www.elfyourself.com/) than Facebook.com (http://www.facebook.com/), according to web measurement firm Quantcast. ElfYourself enables users to create free personalized holiday eCards by uploading their photos and transforming themselves, family and friends into dancing elves. OfficeMax and JibJab have jointly enhanced the ElfYourself experience by increasing the number of elves a visitor can create, from four to five, as well as offering three new dances including a disco dance, country dance and the Charleston. "Over the past two holiday seasons, the elves have become not just a holiday tradition but a popular culture phenomenon that we hope generations will enjoy for years to come," said Bob Thacker, senior vice president of advertising and marketing for OfficeMax. "This season, we're thrilled to offer consumers more digital capabilities to spread holiday cheer with our beloved elves." This year ElfYourself will be running on JibJab's Starring You(R) Technology platform that not only enables users to create personalized online videos, but also get their personalized elves printed on greeting cards and holiday gifts such as ornaments, mouse pads, coffee mugs, and playing cards. For a small fee, users can also get a downloadable version of their video that they can watch offline, burn to a DVD or watch on their mobile devices. "OfficeMax's ElfYourself is the most successful viral marketing campaign in history," said JibJab's co-founder and CEO, Gregg Spiridellis. "We're thrilled to be partners with OfficeMax and bring our unique creative capabilities and technology platform to their ground breaking ElfYourself campaign." About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress(R), technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/. About JibJab JibJab helps people share laughs. From viral political videos like "This Land" to Sendables(R) eCards and personalized Starring You!(R) products, JibJab's artists, technologists and business people are on a mission to make the web a funnier place. A hundred years ago, entrepreneurs revolutionized the entertainment industry with film. Today, at JibJab, we're doing it with computers. For more info, go to JibJab.com/about. OfficeMax Media Contacts JibJab Media Contact Bill Bonner Jennifer Rook Joey Infortuno 630 864 6066 630 864 6057 310-314-4375 DATASOURCE: OfficeMax Incorporated CONTACT: Bill Bonner, +1-630-864-6066, or Jennifer Rook, +1-630-864-6057, both of OfficeMax Incorporated; or Joey Infortuno, +1-310-314-4375, of JibJab Web site: http://www.officemax.com/ http://www.elfyourself.com/

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