NEW YORK, Feb. 21, 2012 /PRNewswire/ -- R/GA, the
Agency for the Digital Age®, is pleased to announce that it
has been appointed global digital agency of record for Unilever's
leading deodorant brand, Rexona. The agency will be responsible for
the comprehensive digital strategy across Rexona's global portfolio
including Degree, Rexona and Sure. R/GA has also been added
to Unilever's esteemed global digital roster and in addition to
Rexona, will be working with other leading consumer brands
including Impulse.
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Unilever's leading personal brand category includes some of the
most well known names in the marketplace, all of which are
recognized and respected around the world. The company's personal
care portfolio operates on the promise of helping consumers look
good and feel good – and in turn get more out of life.
"We see digital as critical to maintaining the on-going success
of the Rexona brand. So it was very important that we partnered
with the right people when it came to devising our global digital
communications strategy for 2012, and beyond," said Rexona Global
Director Mariano Sampietro. "Drawing
on its worldwide network, R/GA has the right blend of creativity,
technology expertise and knowledge of our key markets to help
continue to take the Rexona brand forward. We are delighted to be
working together."
R/GA will leverage its diverse international footprint to
deliver digital campaigns and long-term digital platforms, which
will serve to strengthen the connections between the brands and
their consumers. The agency will activate multi-disciplinary teams
in New York, San Francisco, London, Singapore and Sao
Paulo, all collaborating and contributing to a wide-range of
duties.
"Unilever is home to some of the world's most renowned brands.
They have a rich history and heritage of serving consumers around
the world for more than 80 years," said Bob
Greenberg, chairman, CEO, global chief creative officer at
R/GA. "We've worked diligently to scale our global presence and are
thrilled to be able to put our expert team to work for Unilever's
leading deodorant business."
As a leader in digital marketing, R/GA has a deep legacy in the
creation of award-winning products and services that redefine the
way brands communicate with their constituencies. Platform
development, an integral part of what R/GA will be handling for
Unilever's deodorant business, has been a key factor in helping the
agency forge meaningful new relationships with leading brands
around the world.
About R/GA
R/GA is a full-service agency that transforms the way people
interact with brands. Founded in 1977, R/GA has been heavily
awarded for its work in film, television, and digital advertising,
including online and offline, across mobile, retail, social,
technology, and creative. The agency has more than 1,000 employees
globally, with offices in New
York, Chicago, San Francisco, London, Sao
Paulo, Buenos Aires,
Stockholm, and Singapore. R/GA is part of The Interpublic
Group (NYSE: IPG), one of the world's largest advertising and
marketing services organizations. For more information on R/GA,
please visit us on Facebook (http://www.facebook.com/rga) and
Twitter (http://twitter.com/rga).
SOURCE R/GA