OMAHA, Neb., Oct. 3, 2011 /PRNewswire/ -- Chef Boyardee®, a
brand of ConAgra Foods, is putting an unexpected twist on its
iconic pasta creations – a new series of simple and creative
recipes that feature Chef Boyardee as the main ingredient. The five
quick and easy dinner dishes can each be prepared in 35 minutes or
less and feature Chef Boyardee favorites, such as Chef Boyardee®
Beefaroni®, Chef Boyardee® Spaghetti & Meatballs, and Chef
Boyardee® Beef Ravioli. Available to view and print at the Chef
Boyardee® website, the great tasting recipes that the entire family
can enjoy include Ravioli Lasagna, Taco-roni, Chili-roni, Pepperoni
Spaghetti Bake and Cheeseburger-roni.
To introduce the recipes to moms and families, Chef Boyardee
partnered with House Party™ to enlist 10,000 Chef Boyardee
enthusiasts across the country to host parties in their homes and
share the new recipes with their friends and family. The "Be the
Chef with Chef Boyardee" parties, held on Saturday, Sept. 24, provided the hosts with party
kits that included the recipes, product coupons and Chef
Boyardee-themed gifts for guests, reaching more than 100,000 people
with the new dinnertime meals. By engaging Latina women as hosts,
the parties also reached Hispanic consumers.
"In creating these recipes, we wanted to continue the tradition
that Chef Hector Boiardi began 85
years ago – sharing wholesome, affordable meals," said Jeff Caswell, vice president and general
manager, Shelf Stable Convenient Meals, ConAgra Foods. "With
comments such as 'This recipe was a hit!' and 'very easy to make!,'
we're pleased that initial online reviews of the recipes show that
they are meeting families' needs for quick meals that deliver the
great taste they know and love."
While Chef Boyardee has been a pantry staple for decades, many
don't know that there's a real chef behind it all. Hector Boiardi, who was born in Italy in 1897, created the now-famous
spaghetti dish in Cleveland, Ohio,
in 1928, and an empire was born. Today, the new recipes take
Hector Boiardi's classic pasta
creations and use them as main ingredients in new delicious dinner
recipes. Made with real ingredients such as seasoned ground beef, a
full serving of vegetables in certain varieties, and no
preservatives, Chef Boyardee can create a satisfying meal for the
whole family.
Chef Boyardee is providing fans with the opportunity to host
their own house party using the recipes and a downloadable party
kit that can be found online at www.chefboyardee.com. To join the
House Party conversation, visit
www.houseparty.com/event/chefboyardee and
www.Facebook.com/Chefboyardee.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with
brands in 97 percent of America's households. Consumers find
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter
Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra
Foods brands in grocery, convenience, mass merchandise and club
stores. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well
as other vegetable, spice and grain products to a variety of
well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at
www.conagrafoods.com.
SOURCE ConAgra Foods, Inc.