Beloved Loeser’s Kosher Deli in Bronx to Celebrate 50 Years of Pastrami and Perseverance

In 1961, when 17-year-old Fredy Loeser opened his deli with help from his immigrant father, Jewish delis could be found in nearly every corner of the Bronx. Today, Loeser’s Kosher Deli is considered the oldest remaining kosher deli in the borough and one of the top rated kosher delis in all of New York City.

Saturday, from 11:30 a.m. - 4 p.m., Loeser’s family is hosting a community celebration to thank their past and present customers by turning back the clock and serving 100 percent kosher beef Hebrew National® hot dogs for 50 cents. There will also be pastrami and corned beef sandwich specials, as well as free soft pretzels. Politicians and dignitaries will honor the deli with a ceremony marking the half-century anniversary at 12:30 p.m.

“I’ve truly lived the American dream and am incredibly grateful to all of my long-time customers,” said Loeser. “I couldn’t be prouder that I’ve been able to put my four children through school by selling kosher deli to the community I love.”

Working seven days a week from 5 a.m. to as late as 10 p.m. and logging more than a quarter million hours, Loeser has managed to balance the deli’s old-time, authentic appeal while continuously adapting to the changing times. In fact, fans can now get in touch with the deli through Facebook and Twitter.

About Loeser’s Kosher DeliIn January of 1961, Loeser’s Kosher Deli opened at 214 W. 231st St. With money saved from his bar mitzvah, Fredy Loeser focused on running the business while his father did the cooking. At the time, the deli catered to the borough’s large Orthodox and observant Jewish population with traditional favorites such as pastrami, corned beef, kosher hot dogs, brisket and knishes. These authentic foods are still on the menu today with the deli’s customers reflecting the multiculturalism of New York.

About Hebrew NationalRomanian immigrant Isadore Pinckowitz bought the Hebrew National Kosher Sausage Factory in 1928 and began selling kosher sausages and hot dogs to many of New York's deli restaurants and grocery stores. ConAgra Foods acquired Hebrew National in 1993, and today, Hebrew National is the only national brand all-beef, kosher hot dog made with 100 percent premium butcher-quality cuts of beef. The Hebrew National product line also includes additional premium kosher products such as deli meats and appetizers. For more information, visit www.hebrewnational.com.

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