CHICAGO, Aug. 1, 2011 /PRNewswire/ -- Cars.com today
announced the addition of Carfax Vehicle History Reports to the
site's mobile platform. Shoppers who visit http://m.cars.com can
view free Carfax Reports purchased by subscribing dealers with a
simple screen tap. With even more valuable information available at
their fingertips, smartphone users can make faster buying
decisions.
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"Cars.com continues to pioneer the way car shoppers use mobile
to buy new and used cars," said Sharon Knitter, Senior Director
Mobile for Cars.com. "Nearly 35 percent of car shoppers use their
mobile devices such as iPads and smartphones during the
car-shopping process, so the addition of free Carfax Vehicle
History Reports gives these shoppers one more invaluable tool to
help them shop with confidence."
Since 2005, Cars.com has automatically linked Carfax Reports
paid for by dealers to their main website listings. Mobile site
visitors will see a Carfax text link on the vehicle details page of
each listing that has a Carfax Report from the dealer. With this
enhancement, Cars.com and Carfax are helping to meet the needs of
both on-the-go and online shoppers.
"Smartphone shoppers expect to get the same information as they
would using a computer to search for used cars online," said
Larry Gamache, communications
director at Carfax. "Providing access to Carfax Reports on the
Cars.com mobile site helps ensure on-the-go buyers won't miss this
crucial step in their decision-making process and can buy with
greater confidence."
About Cars.com
Cars.com was recently named the "Best Overall Customer
Experience" by Keynote Systems, the world's leading Internet usage
research company. Cars.com is an online destination for car
shoppers that offers information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With price listings, side-by-side comparison
tools, photo galleries, videos, unbiased editorial content and a
large selection of new- and used-car inventory, Cars.com puts
millions of car buyers in control of their shopping process with
the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc.
(N.Y.SE: GCI), The McClatchy Company
(N.Y.SE: MNI), Tribune Company and
The Washington Post Company (N.Y.SE:
WPO).
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers,
sellers and the automotive industry. Carfax created the Vehicle
History Report in 1986 and maintains the largest vehicle history
database ever assembled, comprising over 8 billion vehicle records
from more than 34,000 sources across North America. A Carfax® Vehicle History
Report™, the most trusted resource for vehicle history information,
is an essential step in the used car buying process. Get free
Carfax® Reports from dealers wherever used cars are sold online or
look for Carfax Advantage™ dealers in your area and say 'Show Me
the Carfax'. For used car buying tips or to purchase a Carfax®
Report, visit www.carfax.com. Connect with us on Facebook, LinkedIn
and Twitter@CarfaxReports, read Customer Stories and watch us on
YouTube. Friend Car Fox on Facebook and follow him on
Twitter@TheCarFox.
SOURCE Carfax