COLUMBUS, Ga., Jan. 23, 2012 /PRNewswire/ -- Aflac, the
number one provider of supplemental insurance in the United States, providing a safety net for
employees and businesses across the nation, announced the launch of
its latest television ad, "Boat" starring the iconic Aflac Duck.
The new ad, which is the 54th commercial featuring the admired
spokesduck, delivers a strong message about how Aflac can help you
stay afloat when you are sick or ill by helping plug the holes in
your insurance coverage.
"This new commercial shows policyholders what our policies can
do for them," Aflac Senior Vice
President and Chief Marketing Officer Michael Zuna said. "No insurance covers
everything. It can leave holes that consumers need to fill to help
keep their finances above water when unexpected health problems
occur. Aflac helps fill those holes."
In "Boat", the Aflac Duck is enjoying a day on the pond with two
gentlemen in a rowboat. When the discussion turns to insurance and
finances, with one man asking if major medical is enough, the boat
suddenly springs a leak, then another and another. Exhausting all
of his wings and feet to plug the leaks, finally the Aflac Duck
saves the day with his beak, plugging all of the holes and keeping
the boat afloat. The commercial ends with the Aflac Duck squawking
his familiar "Aflaaaac," with his beak underwater, propelling the
boat to safety.
"Boat" was launched Wednesday, January
18th on selected cable outlets with a national broadcast
release scheduled for February 6th.
"Boat" was created by the Kaplan Thaler Group, part of the Publicis
family. Click here to view the new ad online.
ABOUT AFLAC
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For more than 55 years, Aflac insurance policies have helped
provide a safety net and given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the number one
provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance
company in terms of individual policies in force. Aflac insurance
products provide protection to more than 50 million people
worldwide. For five consecutive years, Aflac has been recognized by
Ethisphere magazine as one of the World's Most Ethical Companies
and by Forbes magazine as one of America's Best-Managed Companies
in the Insurance category. In 2012, Fortune magazine
recognized Aflac as one of the 100 Best Companies to Work For in
America for the 14th consecutive year. Also, Fortune magazine
included Aflac on its list of Most Admired Companies for the 10th
time in 2011. Aflac Incorporated is a Fortune 500 company listed on
the New York Stock Exchange under the symbol AFL. To find out more
about Aflac, visit aflac.com or aflacenespanol.com.
(Logo:
http://photos.prnewswire.com/prnh/20100423/CL92305LOGO )
Media
Contacts:
|
Analyst
and Investor Contact:
|
Laura
Kane
|
Robin Y.
Wilkey
|
Aflac
Incorporated
|
Aflac
Incorporated
|
706.596.3493
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1.800.235.2667
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706.593.0786
(cell)
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Fax:
706.324.6330
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lkane@aflac.com
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rwilkey@aflac.com
|
|
|
Jon A.
Sullivan
|
|
Aflac
Incorporated
|
|
706.596.3493
|
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706.573.7610 (cell)
|
|
jsullivan@aflac.com
|
|
SOURCE Aflac