Aetna to Transform Members’ Consumer Health Experience Using iPhone, iPad and Apple Watch
September 27 2016 - 9:49AM
Business Wire
Launches New Customer Program featuring Apple
Watch
Aetna (NYSE:AET) today announced a new initiative to
revolutionize members’ consumer health experience by combining
the power of iOS apps and the unmatched user experience of Apple
products including Apple Watch, iPhone and iPad with Aetna’s
analytics-based wellness and care management programs.
Beginning this fall, Aetna will make Apple Watch available to
select large employers and individual customers during open
enrollment season, and Aetna will be the first major health care
company to subsidize a significant portion of the Apple Watch
cost, offering monthly payroll deductions to make
covering the remaining cost easier.
In addition to the customer program, Aetna will provide Apple
Watch at no cost to its own nearly 50,000 employees, who will
participate in the company’s wellness reimbursement program, to
encourage them to live more productive, healthy lives.
With support from Apple, Aetna is planning several
iOS-exclusive health initiatives, starting with deeply integrated
health apps for iPhone, iPad and Apple Watch that will
significantly improve the ability of consumers to manage their
health and increase healthy outcomes. The initial solutions under
development are among the first health apps designed for
multi-device use.
“We are incredibly excited to use iPhone, iPad, and
Apple Watch to create simple, intuitive and personalized technology
solutions that will transform the health and wellness
experience for our members,” said Mark Bertolini, Aetna Chairman
and CEO. “This is only the beginning - we look forward to using
these tools to improve health outcomes and help more people
achieve more healthy days.”
“We are thrilled that Aetna will be helping their members and
employees take greater control of their health using Apple Watch,"
said Tim Cook, Apple’s CEO. “Aetna’s new initiatives will be a
powerful force toward creating better customer experiences in
health care, and we look forward to working with Aetna to
make them successful.”
Aetna’s iOS-exclusive health apps will aim to simplify the
healthcare process through a number of features, including:
- Care management and wellness, to help
guide consumers through health events like a new diagnosis or
prescription medication with user-driven support from nurses
and people with similar conditions.
- Medication adherence, to help consumers
remember to take their medications, easily order refills and
connect with their doctor if they need a different
treatment through their Apple Watch or iPhone.
- Integration with Apple Wallet, allowing
consumers to check their deductible and pay a bill.
- Personalized health plan on-boarding,
information, messaging and decision support to help Aetna members
understand and make the most of their benefits.
Aetna’s solutions will be available in early 2017.
About AetnaAetna is one of the nation's leading
diversified health care benefits companies, serving an estimated
46.3 million people with information and resources to help them
make better informed decisions about their health care. Aetna
offers a broad range of traditional, voluntary and
consumer-directed health insurance products and related services,
including medical, pharmacy, dental, behavioral health, group life
and disability plans, and medical management capabilities, Medicaid
health care management services, workers' compensation
administrative services and health information technology products
and services. Aetna's customers include employer groups,
individuals, college students, part-time and hourly workers, health
plans, health care providers, governmental units,
government-sponsored plans, labor groups and expatriates. For more
information, see www.aetna.com and learn about how Aetna is helping
to build a healthier world. @AetnaNews
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version on businesswire.com: http://www.businesswire.com/news/home/20160927006135/en/
AetnaMedia Contact:Ethan Slavin,
860-273-6095SlavinE@aetna.com
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