All-female XPEL installation team applied
Stealth and Ultimate Plus Paint Protection Film
to
recently premiered BMW X2
SAN
ANTONIO, Oct. 18, 2023 /PRNewswire/ -- XPEL,
Inc. (Nasdaq: XPEL), a global provider of protective films and
coatings, teamed up with BMW of North
America to help protect the brand's all-new X2 model at
the Rebelle Rally, the longest off-road competition in
the United States. In keeping with
the spirit of the competition, XPEL assembled an all-female team to
install the film on the vehicle.
Just days after the vehicle's world premiere, the BMW X2 made
its inaugural appearance at the Rebelle Rally. To ensure the
vehicle's exterior paint was protected against dirt, rocks, dust
and more, BMW asked XPEL to apply its leading paint protection film
(PPF) to the vehicle prior to the race. XPEL's ULTIMATE PLUS film
was used on the gloss black trim components and headlights, and the
iconic BMW Frozen Portimao Blue Metallic paint was covered in
XPEL's STEALTH film. In addition, XPEL applied
nano-ceramic PRIME XR PLUS window film on the front windows to
provide maximum UV protection and help keep the racers cool.
XPEL Installers Florine Peffer, Morgan Yakiwchuk, and Alexis Maddux performed the installation at the
BMW port operations in California.
It took the team a total 96 hours to hand cut and
install the film to perfectly fit on the all-new X2, as
templated designs have yet to be created for
this all-new vehicle. Each piece of film was hand-laid and
installed to ensure the X2's paint and surfaces were protected and
race-ready for the Rebelle Rally.
"We are proud to partner with BMW North America on this
opportunity to showcase the ability of our world-class female
application engineers and industry-leading protective film
products," said Duane Gotro, XPEL's
Director of OEM. "We are confident that at the end of the
race, the X2's paint will look just as stunning as when the race
started."
"This is the first time that we have entered a BMW into this
competition, which is extremely demanding not only on the driver
and navigator, but also on the vehicle. We are thankful to work
with XPEL to help protect the look of our recently premiered X2."
said Andreas Meyer, Vice President
of Product Management at BMW of North
America.
The 2023 Rebelle Rally got underway Thursday, October 12, in Mammoth Lakes, CA, and finishes Saturday, October 21, in the Imperial Dunes near
the Mexican border. The rally encompasses 6 stages and stretches
more than 1,300 miles across the harsh and unforgiving deserts of
California and Nevada. The all-new BMW X2 will be competing
in the X-CROSS™ Class and will be driven and navigated by veteran
Rebelle Rally competitors Rebecca
Donaghe and Sedona
Blinson.
Photos and video of the XPEL PPF installation are
available here and on XPEL's Instagram.
For the additional information related to the BMW X2, including
the full press release please click here.
More information about the Rebelle Rally can be found here:
- LIVE VEHICLE TRACKING: www.rebellerally.com/live.
- DAILY UPDATES: www.rebellerally.com.
- SOCIAL MEDIA - Instagram, Facebook, and Twitter
@RebelleRally
About XPEL, Inc.
XPEL is a leading provider of protective films and coatings,
including automotive paint protection film, surface protection
film, automotive and architectural window films, and ceramic
coatings. With a global footprint, a network of trained installers
and proprietary DAP software, XPEL is dedicated to exceeding
customer expectations by providing high-quality products, leading
customer service, expert technical support and world-class
training. XPEL, Inc. is publicly traded on Nasdaq under the symbol
"XPEL".
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SOURCE XPEL, Inc.