TechTarget Opens New Office and Direct Operations in Australia
February 01 2012 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced that it had formed a subsidiary and established direct
business operations in Sydney, Australia.
TechTarget owns and operates three websites in Australia:
SearchCIO.com.au™, SearchStorage.com.au™ and SearchSecurity.com.au™
and has 236,000 Australia-New Zealand members across its network of
sites focused on enterprise IT including data centres, business
intelligence, networking and enterprise applications. Enterprise IT
members visit the TechTarget network to review targeted technical
advice, local case studies, white papers and product reviews to
conduct pre-purchase research and develop their technical
skills.
TechTarget has been operating via partnership in Australia since
2006 but has now established a subsidiary in Australia, enabling it
to better serve the distinct information needs of ANZ IT pros and
work more closely with local technology vendors to deliver greater
ROI on their marketing campaigns.
The new Sydney office adds to the established operational bases
TechTarget has across the Asia-Pacific (APAC) region, including
offices in China and India. In addition to the three Australian
websites, TechTarget also operates four websites in India, 11
websites in China, and has 20 partner-run websites in Japan.
TechTarget has nearly three million registered members in APAC.
As part of this move, TechTarget also appointed Josh Garland as
ANZ Country Manager. Garland has worked for TechTarget more than 10
years and is currently the publisher of networking and security
media.
“Over the last 12 years we have worked very hard to build the
largest database of IT decision makers in Australia and New Zealand
and over the last year we’ve earned the trust of more and more
ANZ-focused marketers,” said TechTarget’s Vice President of APAC,
Jon Panker, who is based in Beijing. “We’re very excited to expand
our operations in Australia not only to help us more effectively
grow our database, but to provide stronger localized content for
ANZ IT pros and greater ROI to ANZ-focused advertisers.”
About TechTarget
TechTarget (NASDAQ: TTGT) is the online intersection of serious
technology buyers, targeted technical content and technology
providers worldwide. Our media, powered by TechTarget’s proprietary
Activity Intelligence™ platform, redefines how technology
professionals are viewed and influenced by marketers according to
the buyer’s active projects, specific technical priorities and
business needs. With more than 100 technology specific websites, we
deliver technology marketers unmatched reach via custom
advertising, branding and lead generation solutions all built on
our extensive network of online and social media.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Mumbai, San Francisco and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
SearchCIO.com.au, SearchStorage.com.au, SearchSecurity.com.au and
Activity Intelligence are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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