Scandinavian Airlines and Sabre enhance their
long-standing distribution agreement to support the Nordic
airline's new distribution strategy
SOUTHLAKE, Texas, Aug. 21,
2023 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, today
announced a multi-year distribution agreement that expands its
long-standing relationship with Scandinavian Airlines (SAS).
The agreement ensures Sabre-connected agencies can retain
competitive access to SAS's fares and offers through the extensive
Sabre travel marketplace, while also giving SAS the ability to
distribute future NDC content.
"We want to enable our travel agent partners to provide our
customers with the best possible offers and experiences," said
Kati Andersson, Vice President,
Digital Transformation, Scandinavian Airlines. "So, it is essential
for us to work closely with the right travel technology partner to
empower us to get the right offers in front of the right people.
Our enhanced distribution agreement with Sabre will allow us to
take the next step in our retailing journey, while ensuring that
travel agencies will have more options to access our rich content
using both traditional and NDC technologies."
As the flag carrier of Denmark,
Norway and Sweden, SAS is a vital player in the
Scandinavian travel ecosystem. The enhanced agreement with Sabre
supports the airline's new distribution model, which aims at
providing travellers with rich, relevant SAS offers through NDC in
addition to EDIFACT, both through the direct and the indirect
channel.
"It's our goal to broaden content and distribution options for
our agency and airline partners in important geographies and
marketplace segments globally," added Alessandro Ciancimino, Vice President, Airline
Distribution, Sabre Travel Solutions. "We're confident that
Sabre is uniquely positioned to solve the travel ecosystem
challenge of providing a unified technology solution for all key
industry participants that brings together EDIFACT and NDC content
as we transition to a new world of Offers and Orders."
Sabre's Beyond NDC program provides the technology
infrastructure to expand offer- and order-based airline retailing
in the indirect channel. Once activated, Scandinavian Airlines will
join more than 15 carriers that are already distributing their NDC
content through Sabre's global distribution system (GDS).
"Going beyond NDC is a key priority for Sabre as part of our
objective of helping airlines succeed with Offer and Order-based
retailing," said Kathy Morgan, Vice
President, Product Management, Distribution Experiences, Sabre
Travel Solutions. "We're delighted to work with SAS to release its
NDC offers in the coming months. While NDC bookings are still
scaling, this agreement with SAS is yet another demonstration of
Sabre's commitment to enhancing global travel retailing, while
driving value and serving the diverse interests of the entire
travel ecosystem."
About Sabre Corporation
Sabre Corporation is a leading software and technology
company that powers the global travel industry, serving a wide
range of travel companies including airlines,
hoteliers, travel agencies and other suppliers. The company
provides retailing, distribution and fulfilment solutions that help
its customers operate more efficiently, drive revenue and offer
personalized traveller experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more
than 160 countries around the world. For more information
visit www.sabre.com.
About Scandinavian Airlines
SAS, Scandinavia's
leading airline, with main hubs in Copenhagen, Oslo and Stockholm, is flying to destinations in
Europe, USA and Asia.
Spurred by a Scandinavian heritage and sustainable values, SAS aims
to be the global leader in sustainable aviation. We will reduce
total carbon emissions by 25 percent by 2025, by using more
sustainable aviation fuel and our modern fleet with fuel-efficient
aircraft. In addition to flight operations, SAS offers ground
handling services, technical maintenance and air cargo services.
SAS is a founder member of the Star Alliance™, and together with
its partner airlines offers a wide network worldwide. Learn more at
https://www.sasgroup.net
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation