L’Oréal USA Selects PFSweb to Launch Multiple eCommerce Sites for Individual Brands
January 04 2012 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end eCommerce solutions, today announced that they
previously signed a five-year master agreement with L’Oréal USA,
the New York-based subsidiary of L’Oréal S.A., a worldwide leader
in the cosmetics industry, to develop and manage multiple
end-to-end eCommerce solutions for some of L’Oréal’s most
prestigious brands.
Under the master agreement, PFSweb has launched customized
eCommerce sites for four L’Oréal brands, including Kiehl’s Since
1851, Lancôme, Yves St. Laurent Beauté and Giorgio Armani Beauty,
all in calendar year 2010. Two additional brand sites are expected
to launch in calendar year 2012. The solutions include high-touch
customer care, fully branded order fulfillment, comprehensive
financial transaction management, and interactive marketing
services. This agreement has been previously announced and referred
to as a master agreement with a luxury beauty and fragrance
client.
“We chose PFSweb because of their expertise in beauty and
cosmetics. With their help we can provide considerably more
flexible, functional and effective solutions to our customers,”
said Daren Hull, Vice President of Luxury Direct, L’Oréal USA. “By
utilizing PFSweb, we are able to give each of our brands unique
consideration, while also providing our consumers the same high
quality service that they find anytime they experience our brands
in stores. We also expect to leverage PFSweb’s expertise to provide
each brand with innovative programs that connect directly with our
customers.”
Mike Willoughby, President of PFSweb, Inc., commented, “We are
excited to be working with such a prestigious company and to
support L’Oréal USA with the expansion of each of its brands’
online presence. This master client agreement underscores our
ability to create highly customized programs and implement
functionality that enhances the customer experience at each touch
point.”
About L’Oreal
L’Oreal USA, headquartered in New York City, with 2010 sales of
over $4.7 billion and 9,800 employees, is a wholly-owned subsidiary
of L'Oréal SA, the world’s leading beauty company. In addition to
corporate headquarters in New York, L'Oréal USA has Research and
Innovation, Manufacturing and Distribution facilities across six
other states including New Jersey, Kentucky, Arkansas, Illinois,
Ohio, and Texas.
L'Oréal's impressive portfolio of brands includes Lancôme,
Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor &
Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La
Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of
Hair. The U.S. is the base for the product development,
international marketing and advertising for L'Oréal’s twelve
American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s
Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th
Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and
Dermablend.
About PFSweb Inc.
Iconic brands engage PFSweb to enable their eCommerce
initiatives. PFSweb’s End2End eCommerce® solution includes
interactive marketing services, robust eCommerce technology, global
fulfillment and logistics, high-touch customer care, financial
services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both
direct-to-consumer and business-to-business initiatives, supporting
organizations across multiple industries including Procter &
Gamble, LEGO, Carter’s, Lucky Brand Jeans, kate spade new york,
Juicy Couture, AAFES, Riverbed, Ricoh, Hawker Beechcraft Corp,
Roots Canada Ltd. and Xerox. PFSweb is headquartered in Plano, TX
with additional locations in Tennessee, Mississippi, Canada,
Belgium, and the Philippines.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company’s website at http://www.PFSweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2010 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2011
identify certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently
known.
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