Michaels Expands Online Assortment with New Third-Party Marketplace
February 27 2023 - 8:00AM
Michaels, the largest specialty arts and crafts retailer in North
America, today announced the launch of its new online marketplace
with an expanded assortment to better support the tens of millions
of creatives visiting Michaels.com each month. Through a curated
selection of third-party sellers, the marketplace exponentially
grows Michaels’ online assortment in new and existing categories to
provide an even wider selection at the quality expected of Michaels
within a best-in-class Ecommerce experience for both creatives and
third-party sellers.
The marketplace is the latest in Michaels’ ongoing digital
transformation, increasing the online assortment of its U.S. site
from 250,000 to more than 1M SKUs from sellers eager to reach
Michaels’ highly diverse and engaged customer base while helping
those customers find even more of what they need to bring their
creative dreams to life.
Michaels has designed its marketplace to help high quality
sellers of arts & crafts componentry succeed in the
increasingly crowded eCommerce space by focusing on curation and
forgoing subscription or listing fees in favor of a standard
commission rate. Michaels is accepting applications from sellers in
categories including arts and crafts supplies, candle and soap
making, leather and wood work, baking, tools and tech, yarn,
stitchery, kids, toys, education, journaling, seasonal products and
more.
"The launch of Michaels’ curated marketplace for arts, crafts,
and décor is the next phase of our ongoing digital transformation
to be the destination for all creatives to get inspired, learn,
shop and create,” said Heather Bennett,
Executive Vice President of Marketing and Ecommerce at Michaels.
“By more than quadrupling our online assortment across categories
including candle and soap making, leather work and more, Michaels
will ensure every customer can find what they need to bring their
creative dreams to life no matter their craft."
Michaels has made it incredibly easy for accepted sellers to
join the marketplace by offering multiple integration options at
launch. Specifically, Michaels has built a full-service portal for
sellers to manage every aspect of their business on Michaels.com
and enable direct integration, including a suite of Seller-APIs and
connections with several top multi-channel integration partners
like ChannelAdvisor (a CommerceHub company) and ShipStation.
“As one of America's leading Ecommerce purveyors of craft and
hobby products, partnering with Michaels in their new marketplace
initiative is an exceptional opportunity,” said Natalie
Baiden, CEO of Stuff4Crafts. “Their Business Development
and Account Management teams were a pleasure to work with and the
technical integration went smoothly. Michaels is an iconic and
trusted brand and the entire Stuff4 team is excited to add our
high-quality assortment to their already impressive offering.”
For more information, or to apply as a seller, please visit
www.michaels.com/marketplace.
About MichaelsThe Michaels Companies, Inc. is
the destination where all Makers get inspired, shop, learn, and
create. As the largest specialty arts and crafts retailer in North
America, we operate 1,275 stores in 49 states and Canada and online
at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also
owns Artistree, a manufacturer of custom and specialty framing
merchandise. Founded in 1973 and headquartered in Irving, Texas,
our mission is to empower every Maker to bring their creative
dreams to life. For store locations or to shop online, please
visit www.michaels.com.
Media ContactRachel Petersen,
MichaelsRachel.Petersen@michaels.com
A graphic accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a129827d-e8c7-46e3-b7a6-ad33caaa9545
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