Rebel Bourbon to Sponsor Richard Childress
Racing and Driver Kyle Busch in the NASCAR Cup Series
WELCOME,
N.C., Jan. 9, 2024 /PRNewswire/ -- Bardstown, Kentucky-based Rebel®
Bourbon has signed a sponsorship agreement with Richard Childress
Racing to become an official sponsor, positioning the award-winning
bourbon as the official bourbon of Richard Childress Racing, the
No. 8 Chevrolet, and two-time NASCAR Cup Series Champion
Kyle Busch. Busch will race the No.
8 Rebel Bourbon Chevrolet in select races during the 2024 and 2025
NASCAR Cup Series seasons, beginning with the Spring race at
Richmond Raceway on Sunday, March
31.
"We looked at a lot of sponsorship opportunities across several
different leagues, and this was the perfect fit," said Philip Lux, brand manager for Rebel Bourbon. "We
didn't just want to put our logo on something and call it a day. We
wanted a team who does their own thing and embodies the essence of
our brand. With Kyle and the RCR team, we found the perfect partner
to bring the spirit and attitude of the Rebel brand to fans who
feel the same way."
Kyle Busch's No. 8 Car will be
fully wrapped in Rebel Bourbon branding for multiple races during
the 2024 and 2025 NASCAR Cup Series seasons. Rebel branding
will also appear on Kyle's uniform, helmet, and other elements
throughout the 2024 racing season.
"Rebel Bourbon's award-winning wheated recipe is known for
defying trends and being unapologetically bold, which are arguably
all qualities that have contributed to the success of both Richard
Childress Racing and Kyle Busch,"
said Torrey Galida, president of
Richard Childress Racing. "We're proud to partner with Rebel
Bourbon and to help further introduce their surprisingly smooth but
never soft-spoken spirits to NASCAR fans."
RCR will provide Rebel Bourbon with strategic content, and
marketing and communications support for the program. Visit
rcrracing.com and rebelbourbon.com to learn more about the
partnership in the coming weeks. View our partnership video on
YouTube at https://youtu.be/ngOcWZg3kVQ.
Rebel Bourbon and Richard Childress Racing remind everyone 21
and older to drink responsibly – and never drink and drive.
About Rebel® Bourbon
Distilled in
Bardstown, Kentucky, by Lux Row
Distillers Master Distiller John Rempe, Rebel Bourbon features a
wheated mash bill that is true to its original recipe dating back
to 1849. Known for its smoother, sweeter flavor, highlighted by
delicious caramel and vanilla flavor notes, Rebel celebrates the
"Rebel spirit in all of us" – especially those who
embrace freedom, defiance and a little attitude. In
2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight
Bourbon Whiskey was awarded a gold medal at the San Francisco World
Spirits Competition and a Double Platinum ASCOT award. The brand's
Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals
at the 2023 SIP and ASCOT awards.
About Luxco®
Founded in St. Louis in 1958 by the Lux Family,
Luxco® is a leading producer, supplier, importer and
bottler of beverage alcohol products. Our mission is to meet the
needs and exceed the expectations of consumers, associates and
business partners. Merged with MGP® Ingredients, Inc. in
2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division
and manages all MGP/Luxco brands. This extensive and award-winning
spirits portfolio includes well-known brands from four
distilleries: Bardstown,
Kentucky-based Lux Row Distillers®, home of
Ezra Brooks®,
Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch
Distillery®, maker of Yellowstone® Kentucky
Straight Bourbon Whiskey, Minor Case® Straight Rye
Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González
Lux, producer of 100% agave tequilas, El Mayor®,
Exotico® and Dos Primos®; and Ross &
Squibb® Distillery in Lawrenceburg, Indiana, where Remus®
Straight Bourbon Whiskey and Rossville
Union® Straight Rye Whiskey are produced. The
innovative and high-quality brand portfolio also includes
Penelope® Bourbon, Everclear® Grain Alcohol,
Pearl® Vodka, Saint Brendan's® Irish Cream,
The Quiet Man™ Irish Whiskey, Green Hat® Gin and
other well-recognized brands. For more information about the
company and its brands, visit luxco.com.
About Richard Childress Racing:
Richard Childress
Racing (www.rcrracing.com) is a renowned, performance-driven
racing, marketing and manufacturing organization. Incorporated in
1969, RCR has celebrated over 50 years of racing and earned more
than 200 victories and 16 championships, including six in the
NASCAR Cup Series with the legendary Dale
Earnhardt. RCR was the first organization to win
championships in the NASCAR Cup Series, NASCAR Xfinity Series and
NASCAR Truck Series and is a three-time winner of the Daytona 500
(1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes
two-time NASCAR Cup Series champion Kyle
Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and
2018 Daytona 500 champion Austin
Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR
Xfinity Series program with Jesse
Love (No. 2 Chevrolet) and Austin
Hill (No. 21 Chevrolet).
CONTACTS:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
Jimmy White, RCR
704-929-7175
jbwhite@rcrracing.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/richard-childress-racing-announces-multi-race-multi-year-partnership-with-rebel-bourbon-302030023.html
SOURCE Lux Row Distillers