Studio City, the Hollywood-inspired, cinematically-themed
integrated entertainment, retail and gaming resort, will be
celebrating its first anniversary this month. Since its grand
opening in October 2015, the Asia’s Entertainment Capital has
attracted almost 10 million visitors and received critical acclaim
from around the world. The anniversary caps off a stellar year in
which the resort has reached monumental milestones and garnered
over 35 awards for its enthralling gamut of world-class
entertainment offerings and efforts in creating remarkable
experiences for visitors to Macau.
“The past year has proven to be a thrilling and
fruitful journey for all of us,” said Mr. Lawrence Ho,
Chairman and Chief Executive Officer of Melco
Crown Entertainment. “By introducing many ‘firsts’ to
Macau, we have successfully transformed the city’s entertainment
landscape, and in particular, enhanced its non-gaming entertainment
proposition. I would like to thank all of our colleagues for their
efforts, without which our game-changing mission would not have
been possible.”
Achievements Aplenty
In its first year of operation, Studio City has
achieved impressive results which fully demonstrate its success in
redefining the entertainment landscape of Macau, including the
following:
- The iconic Golden Reel, the world’s first figure-8 Ferris
wheel, has welcomed over 1 million guests
- Over 600,000 visitors have flown on Batman Dark Flight, the
world’s first Batman-themed action-packed 4D flight simulation
ride
- 17 internationally renowned magicians from 10 different
countries have performed at The House of Magic, the first and only
permanent multi-theater magic house in Macau
- 27 events have been held at the 5000-seat multi-purpose Studio
City Event Center, including the concerts of Asian and
international superstars such as Madonna, Leon Lai, Super Junior
and S.H.E.
- Studio City has been the setting for popular TV shows and five
blockbuster movies, including Up Idol II, a Hunan TV reality show
with over 100 million viewers, and Cook Up a Storm, the first-ever
4D Chinese culinary movie, starring Nicholas Tse
While striving for improvement and continuous
growth, Melco Crown Entertainment has been mindful of its
responsibility to society. In the past year, over 70 complimentary
tours of Studio City have been offered to a cross-section of the
community, enabling the public to experience the resort’s
world-class entertainment attractions.
An Immensely
Rewarding Year
The premiere of the Studio City-inspired,
Hollywood-produced short film The Audition, starring Robert De
Niro, Leonardo DiCaprio and Brad Pitt and helmed by Academy
Award-winning director Martin Scorsese, on the grand opening night
of Studio City, brought Macau’s newest landmark into the spotlight
and attracted the world’s attention. Together with its
world-leading entertainment, hotel, retail, food and beverage, and
gaming offerings, Studio City has raised the bar for integrated
resorts and brought home over 35 highly coveted awards and
accolades to date. Such achievements have cemented Studio City’s
position as an all-round entertainment provider, and are a
testament to Melco Crown Entertainment’s commitment to developing
Macau into a world center of leisure tourism.
The Excitement Continues
In celebration of the glamorous first
anniversary of Studio City, a wide range of special promotions,
including amazing rewards and non-stop surprises that lead to
entertainment, hotel and dining pleasures, are being launched.
Please visit
http://www.studiocity-macau.com/en/promotions/detail/1st-anniversary-celebrations
to discover more.
Accolades at a glance:
International Gaming Awards |
- Casino/Integrated Resort of the Year |
World Travel Awards |
- Asia's Leading New Resort 2016 |
Lonely Planet |
- Hottest New Travel Experiences for 2016 |
CEI Readers’ Choice Awards (CEI Asia Magazine) |
- Best New Venue Opening |
Ctrip.com |
- Most Anticipated Hotel in Macau |
Marketing Magazine’s Marketing Events Awards |
- Best of Show- Gold Awards for Best Media Event, Best
Event - Consumer, Best Product Launch, Best Large Event, Best
C-Level / VIP Event, Best Use of Multi-Channels-
Silver Awards for Best Use of Venue, Best Use of
Influencers- Bronze Awards for The Game Changer, Best
Innovative Event |
Marketing Magazine’s PR Awards |
- Best of Show- Gold Awards for Best Launch/Relaunch,
Best PR Campaign – Consumer, Best PR Event and Best Promotional
Campaign- Silver Award for Best PR Campaign – Lifestyle-
Bronze Awards for Best PR Idea and Best Use of Content
|
Marketing Magazine’s MARKies Awards |
- Gold Awards for Best Idea – Design, Best Idea – Event, Best
Idea – Public Relations |
The Stevie Awards: International Stevies |
- Gold Stevie Winner - Brand Experience of
the Year - Consumer - All Other Industries - New
Product or Service Introduction of the Year- Silver Stevie
Winner - Communications or PR Campaign of the
Year - Travel & Tourism - Branded Content
Campaign of the Year - All Other Industries- Bronze Stevie
Winner - PR Innovation of the Year -
Communications or PR Campaign/Program of the Year - New
Product Launch |
Brand Film Festival |
- Branded Program- Most Creative- Viral-
Best of Best for 2016 |
Structural Excellence Award organized by the Hong Kong Institution
of Engineers |
- Grand Award |
Asia Pacific Property Awards |
- Highly Commended Award in Hotel Architecture category
|
Studio City – Asia’s Entertainment Capital
For further information on Studio City, please
visit: www.studiocity-macau.com, follow us on Sina Weibo at
www.weibo.com/studiocity and like us on Facebook at
http://www.facebook.com/studiocitymacau
For our latest press releases, visuals and multimedia, please
visit: www.studiocitymacaumedia.com
Safe Harbor Statement
This press release contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. The Company may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities and
Exchange Commission (the “SEC”), in its annual
report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about the Company’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. These factors
include, but are not limited to, (i) growth of the gaming market
and visitation in Macau and the Philippines, (ii) capital and
credit market volatility, (iii) local and global economic
conditions, (iv) our anticipated growth strategies, (v) gaming
authority and other governmental approvals and regulations, and
(vi) our future business development, results of operations and
financial condition. In some cases, forward-looking statements can
be identified by words or phrases such as “may”, “will”, “expect”,
“anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”,
“believe”, “potential”, “continue”, “is/are likely to” or
other similar expressions. Further information
regarding these and other risks, uncertainties or factors is
included in the Company’s filings with the SEC. All information
provided in this press release is as of the date of this press
release, and the Company undertakes no duty to update such
information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its American
depositary shares listed on the NASDAQ Global Select Market
(NASDAQ:MPEL), is a developer, owner and operator of casino gaming
and entertainment casino resort facilities in Asia. Melco Crown
Entertainment currently operates Altira Macau
(www.altiramacau.com), a casino hotel located at Taipa, Macau and
City of Dreams (www.cityofdreamsmacau.com), an integrated urban
casino resort located in Cotai, Macau. Melco Crown Entertainment’s
business also includes the Mocha Clubs (www.mochaclubs.com), which
comprise the largest non-casino based operations of electronic
gaming machines in Macau. The Company also majority owns and
operates Studio City (www.studiocity-macau.com), a
cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation’s subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment is strongly
supported by its single largest shareholder, Melco
International Development Limited (“Melco”) and its other
major shareholder, Crown Resorts Limited (“Crown”). Melco is a
listed company on the Main Board of The Stock Exchange of Hong
Kong Limited and is substantially owned and led by Mr.
Lawrence Ho, who is the Chairman, Executive Director and Chief
Executive Officer of Melco Crown Entertainment. Crown is a
top-100 company listed on the Australian Securities Exchange and
led by Mr. James Packer, who is the Deputy Chairman and a
Non-executive Director of Melco Crown Entertainment.
About Studio City
Studio City takes Macau’s entertainment
destination proposition to unprecedented new levels, by providing a
“next generation” of outstanding entertainment-driven leisure
destination experiences that will help the territory’s evolution
into a truly international tourism center.
The Hollywood-themed studio-concept resort is a
thrilling new cinematic inspired entertainment and leisure
destination and is designed to be the most diversified
entertainment offering in Macau. Ideally located on Cotai,
close to the Lotus Bridge immigration point connecting Hengqin
Island and a future station-point for the Macau Light Rapid Transit
(LTR), Studio City is determined to deliver more world-class
entertainment amenities than any integrated resort in the market.
Studio City’s stunning Art-Deco facade includes an iconic “Golden
Reel” gondola ride which straddles the resort’s two-tower hotel at
a height of some 130 meters. The integrated resort will provide the
ultimate in sophisticated leisure entertainment, hotel, retail,
dining and lifestyle experiences.
The resort’s innovative entertainment offerings
include “Studio City Event Center”, a 5,000-seat multi-purpose
entertainment center designed to host live concerts, theatrical and
sporting events; and “Studio 8”, a 300-seat live-audience TV
broadcast studio for reality and game-show productions distributed
in the Asia region. The entertainment experiences also include a
magic theatre “The House of Magic” and a Warner Bros. Batman-themed
motion ride “Batman Dark Flight”, a 40,000 sq. ft. family
entertainment center “Warner Bros. Fun Zone” for kids filled with
Warner Bros.’ and DC Comics’ franchise characters and play-rides,
together with “Pacha Macau” which will bring Ibiza-style nightlife
to Macau.
Studio City is destined to deliver an
unparalleled leisure entertainment and hospitality experience,
strengthening the depth and diversity of Macau’s leisure, business
and tourism proposition as a leading visitor destination in
Asia.
For further information on Studio City visit:
www.studiocity-macau.com and follow us on Sina Weibo at
www.weibo.com/studiocity.
For investment community, please contact:Ross
Dunwoody Vice President, Investor Relations Tel: +853 8868 7575 or
+852 2598 3689 Email: rossdunwoody@melco-crown.com |
For media enquiry, please contact:Maggie Ma Senior
Vice President, Corporate Communications & PR Tel: +853 8868
3767 or +852 3151 3767 Email: maggiema@melco-crown.com |
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