BEIJING, Feb. 23, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently finished airing its original
trend experience reality show FOURTRY (the "Show"). Having
achieved domestic success by reaching a content popularity index of
7,106, the Show has also performed well in overseas markets as it
made No.1 of the Top 10 Weekly Broadcast Lists of the iQIYI App in
Malaysia, Thailand, Indonesia, Singapore, and the U.S. among others for
several weeks. Since its release, the Show has
established itself as a valuable IP-based production as iQIYI
partnered with more than 70 fashion and consumer brands to produce
more than 300 products made in collaboration with the
Show.
Produced by the production team of The Rap of China and CZR, the Show follows the
daily operations of a trends collection store in Tokyo named "FOURTRY" that's run by
celebrities including Kris Wu, the
host, and his partners—Angelababy, Will
Pan, Jinmai Zhao and Fox.
The Show has been recognized by viewers for its high level of
viewer engagement achieved through technology-driven features such
as interactive video segments, VR content, the AI radar feature and
the interactive chatroom function. For example, audiences can visit
and experience the FOURTRY store through VR display function. An AI
radar feature can also be used to help viewers identify clothing
and accessories that appear on screen and link them to the purchase
site of the item. In addition, viewers can also interact with other
viewers while watching the Show by using a chatroom function that
displays different viewer comments and discussions through
bullet-subtitles.
Aside from utilizing its strength in technology, iQIYI also
maximizes the Show's IP value by leveraging its membership,
animation and gaming businesses and releasing various spin-off
merchandise and content in the form of special episodes, comic
series, games, toys and vlogs. The Company has also taken the
Show's IP offline through the form of brand and store partnerships.
Offline experiences of the Show include the opening of a pop-up
store in Shanghai that sells
"FOURTRY" themed clothing and accessories, an exhibition in
Beijing as well as a collaboration
with IKEA on a collection of furniture and homeware that are
featured in the Show. Limited-edition items at the pop-up store
sold out within an hour of its opening and as new items for the
store were moved to an exclusive online release, a move influenced
by the novel coronavirus outbreak, the items sold out within a
minute of their release.
By overseeing content IP production, product collaboration and
offline channels, iQIYI has provided consumers with a one-stop
consumption experience. Through reality shows like The Rap of
China, CZR and The
Big Band, iQIYI has used its unique "tech + entertainment"
model to constantly provide audiences with a brand-new perspective
on the diversity and inclusiveness of cultural trends and redefine
the role of the Chinese pop-culture trends and influence, placing
the Company at the fore of IP monetization.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.