TMC Labs Honors Interactive Intelligence with Unified Communications Innovation Award

Technology Marketing Corp. has honored Interactive Intelligence with its Unified Communications TMC Labs Innovation Award.

Interactive Intelligence received the award for its communications-based process automation product, Interaction Process Automation™ (IPA). IPA was designed to provide quantifiable return on investment for unified communications by providing a streamlined method for automating core business processes.

“Interactive Intelligence has taken a truly innovative approach to business process automation by using its unified IP communications platform to capture, prioritize, route, escalate and track work through each step of a business process,” said TMC Labs chief technical officer and executive technology editor, Tom Keating. “As a result, IPA gives customers the ability to automate and track both existing and entirely new business processes -- from start to finish -- thus providing significant and measurable ROI.”

Interactive Intelligence developed IPA as an alternative to process management suites and to “tool-kits” that simply embed communications into applications.

“In researching existing BPA solutions we found customers lacked a good choice between the traditionally costly and complex suites, and the tool-kits that can trigger notifications and communications but rely on other applications to perform automation,” said Interactive Intelligence founder and CEO, Dr. Donald Brown. “So we created IPA using our existing communications platform to give customers everything they need for a cost-effective and truly complete solution – from a graphical authoring interface and service-oriented architecture, to monitoring and reporting capabilities.”

IPA targets mid-size to large organizations across all industries seeking to automate multi-step, people-centric business processes to increase process efficiency and reduce operational costs. To learn more about IPA, visit www.inin.com/ipa.

Now in its 11th year, the TMC Labs Innovation Awards honor ground-breaking products that have helped advance unified communications. For more information about the 2010 TMC Labs Innovation Award winners, visit: http://unified-communications.tmcnet.com/unified-communications/departments/articles/92525-tmc-labs-announces-innovations-awards-winners.htm

About Interactive IntelligenceInteractive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company was founded in 1994 and has more than 3,500 customers worldwide. Interactive Intelligence is among Software Magazine’s top 500 global software and services suppliers, is a BusinessWeek “hot growth 50” company, and is among Fortune Small Business magazine’s top 100 fastest growing companies. The company is also positioned in the leaders’ quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). Interactive Intelligence employs approximately 700 people and is headquartered in Indianapolis, Indiana. It has 14 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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