Companies and providers address hybrid work,
low-code/no-code development and GenAI through Azure and other
platforms, ISG Provider Lens™ report says
Enterprises in the U.S. are quickly adopting Microsoft cloud
platforms due to their ubiquity, relatively low cost and easy
integration with the company’s other technologies, according to a
new research report published today by Information Services Group
(ISG) (Nasdaq: III), a leading global technology research and
advisory firm.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
the U.S. finds that Microsoft’s vast ecosystem of developers and
providers for the Azure cloud platform, Microsoft Office 365 suite,
Dynamics 365, Power Platform, and Microsoft Copilot continues to
grow. Partly due to the large number of Microsoft implementations
in the country, the U.S. is the leading market for Microsoft cloud
services.
“The Microsoft ecosystem is aggressively expanding its
capabilities to empower and support companies adopting all
Microsoft cloud services,” said Shriram Natarajan, director,
Digital Business Transformation, for ISG. “Enterprises are
benefiting from providers’ innovation.”
More U.S. organizations are adopting services such as Teams,
Azure Virtual Desktop and Copilot as remote and hybrid work become
standard, the report says. Microsoft 365 productivity applications
have become central to enabling distributed and hybrid workforces,
increasing efficiency and advancing digital transformation.
With the low-code/no-code development capabilities of Microsoft
Power Platform, many U.S. enterprises are democratizing innovation,
ISG says. The rise of citizen developers within business units has
been faster in the U.S. than in other regions, blurring the line
between business problem-solving and software development, ISG
says. Service providers are guiding clients into this new approach
to development, ensuring governance and smooth integration of
applications into Azure.
For many companies, Azure is becoming the preferred destination
for complex SAP environments moving to the cloud, the report says.
Microsoft has paved the way for SAP deployment on Azure through
advances that include scalable virtual machines certified for SAP
S/4HANA workloads and seamless integration of SAP with Azure
services.
U.S. enterprises are at the forefront of developing applications
that use generative AI (GenAI), with an eye to use cases in areas
such as customer service, content generation and analytics, ISG
says. Corporate cultures and relatively limited regulation of GenAI
in the U.S. make it a center of GenAI experimentation. Azure is
enabling GenAI development through new features including Azure
OpenAI Service, which gives service providers easier access to
large language models (LLMs) such as GPT-3, and integration of
GenAI with Azure storage, computing and cognitive services.
“GenAI has been highly disruptive to IT, but it holds massive
promise for enterprise productivity and innovation,” said Jan Erik
Aase, partner and global leader, ISG Provider Lens Research. “As
companies learn what they can do with this technology, Azure is
enabling their exploration.”
The report also explores other Microsoft cloud trends in the
U.S., including enterprises’ increasing interest in optimizing
cloud costs and the growing number of Azure capabilities that
managed service providers can use for new services.
For more insights into the Microsoft cloud-related challenges
facing U.S. enterprises, including expanding skills requirements
and the difficulty of navigating an increasingly complex technology
landscape, along with advice for addressing those challenges, see
the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
the U.S. evaluates the capabilities of 37 providers across five
quadrants: Managed Services for Azure, Microsoft 365 Services, SAP
on Azure Services, Power Platform Services and Generative AI
Services for the Microsoft Clouds.
The report names Accenture & Avanade, IBM, Infosys, TCS and
Wipro as Leaders in all five quadrants. It names Cognizant, DXC
Technology, HCLTech, Kyndryl and NTT DATA as Leaders in four
quadrants each. Hexaware and Rackspace Technology are named as
Leaders in three quadrants each. Capgemini, LTIMindtree, PwC and
Tech Mahindra are named as Leaders in one quadrant each.
In addition, Capgemini and LTIMindtree are named as Rising Stars
— companies with a “promising portfolio” and “high future
potential” by ISG’s definition — in two quadrants each. Fujitsu,
Hitachi Digital Services and Tech Mahindra are named as Rising
Stars in one quadrant each.
A customized version of the report is available from
Hexaware.
In the area of customer experience, Bechtle is named the global
ISG CX Star Performer for 2024 among Microsoft cloud ecosystem
partners. The provider earned the highest customer satisfaction
scores in ISG's Voice of the Customer survey, which is part of the
ISG Star of Excellence™ program, the premier quality recognition
for the technology and business services industry.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
the U.S. is available to subscribers or for one-time purchase on
this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype
reports, offer a first-of-its-kind evaluation of providers from the
perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240415352118/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
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