Cypress Introduces Industry’s First Rewards Store for Online Semiconductor Design Community

Cypress Semiconductor Corp. (Nasdaq: CY) today announced a new rewards store for members of its Cypress Developer Community (CDC). Members can exchange Rewards Dollars for a wide variety of valuable items ranging from Cypress apparel to electronics. Notable offerings include the Barnes and Noble NOOK Color™ and branded apparel items. Members are eligible to receive Rewards Dollars based on a point system which rewards activities such as posting and answering questions within the Cypress Developer Community. Cypress is the first semiconductor provider to offer an online design community rewards store.

More than 40,000 users have registered for the Cypress Developer Community, the fast-growing online forum for sharing design tips, videos, and blogs on the company’s PSoC® platform and other technologies. Available at developer.cypress.com, the design community offers nine individual support forums, organized by product type. The increasingly interactive site has grown its content to include 12 blogs, written by Cypress technical experts; more than 140 videos; and tweets from the company’s Twitter account.

Users that register to become Cypress Developer Community members by December 15, 2011, will receive 100 CDC Rewards points just for signing up. In addition, Cypress continues to give away a free iPad each month to a randomly drawn new registrant on the site, which is open to customers, employees, and distribution partners of Cypress.

The CDC’s forums focus primarily on the company’s flagship PSoC® programmable system-on-chip and USB devices. Design engineers also can post questions and comments in sections dedicated to device programming, solutions to design problems, and the programmable analog and digital resources and applications for each of the architectures. Additional product forums address memory, clocks and buffers, along with a range of applications and Cypress’s University Alliance (www.cypress.com/go/CUA).

“We’re pleased to see a positive response from customers to the Cypress Developer Community,” said Chris Seams, Executive Vice President of Sales and Marketing at Cypress. “It’s a testament to the site’s utility as an interactive design forum. As more users join the community, it increasingly becomes a place where designers can get information from the most trusted and credible source—other engineers working with Cypress products. In addition, Cypress gets more and more usable feedback that we can turn into actionable items to improve our offerings.”

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets, including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and Cypress Developer Community, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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