CORSAIR to Acquire Drop Assets; Further Expand Peripherals Business
July 17 2023 - 8:00AM
Business Wire
CORSAIR®, a world leader in high-performance gear for gamers and
content creators, today announced that it has reached an agreement
to acquire certain assets from Drop, a leading privately held
peripheral developer best known for its customizable mechanical
keyboards and switches, and its millions-member strong enthusiast
community. Financial terms of the non-material, all-cash
transactions were not disclosed.
Founded in 2011, Drop (formerly known as Massdrop) develops and
sells a portfolio of peripherals and enthusiast products, with the
majority of its business coming from customized “DIY” keyboards,
aftermarket designer keycaps and desktop accessories. Drop
leveraged the insights of its members to develop its current
collection of over 120 colorful, classic, and iconic sets offering
an incredible degree of personalization to mechanical keyboard
users from all walks of life. It recently expanded its portfolio to
include a range of so-called Battlestation products to offer an
even wider assortment of designer products for the desk and
workspace.
Past Drop partnerships have included officially licensed The
Lord of The Rings™ and Marvel Infinity Saga™ keycaps, with the Drop
community voting on new color schemes and concepts to continuously
deliver fresh and in-demand styles.
“Personalized Keyboards that can be modified by the consumer is
one of the fastest growing trends in the gaming peripheral space.
Drop has proven to be one of the leaders in this space and with
Corsair’s global footprint, we expect to significantly grow the
Drop brand worldwide. We are also excited to be able to offer
specialized Corsair and Elgato products to the enthusiast community
that Drop is engaged with,” said Andy Paul, Founder and CEO of
CORSAIR.
“CORSAIR is the ideal partner to help Drop grow and continue to
fulfill its purpose of creating amazing community-driven products,”
said Jef Holove, CEO of Drop. “With a worldwide sales and logistics
footprint, we’ll be able to make Drop products more widely
available, faster, while retaining the enthusiast-led product
development that has seen millions of fans trust Drop for their
setup and hardware.”
Drop will remain a separate brand within CORSAIR and all
existing warranties, purchases and customer support requests will
continue to be handled directly by the team at Drop.
About CORSAIR
CORSAIR (Nasdaq: CRSR) is a leading global developer and
manufacturer of high-performance gear and technology for gamers,
content creators, and PC enthusiasts. From award-winning PC
components and peripherals to premium streaming equipment, smart
ambient lighting, and esports coaching services, CORSAIR delivers a
full ecosystem of products that work together to enable everyone,
from casual gamers to committed professionals, to perform at their
very best.
About Drop
Drop is driven by a passionate group of creators and
technophiles who tap into feedback and insights from its enthusiast
community—millions strong—to design and curate Drop’s selection of
products. Drop listens to, digests, and analyzes community feedback
in the creation of Drop products and collaborates with leading
brands to improve upon existing products in a way that is relevant
to the Drop community. Drop is continuously broadening its
workspace product focus into new categories to ensure it brings its
community the technology they need to thrive.
Copyright © 2023 Corsair Memory, Inc. All rights reserved.
CORSAIR and the sails logo are registered trademarks of CORSAIR in
the United States and/or other countries. All other company and/or
product names may be trade names, trademarks, and/or registered
trademarks of the respective owners with which they are
associated.
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Investor Relations: Ronald van Veen ir@corsair.com
510-578-1407
Media: David Ross david.ross@corsair.com +44 1182
080542
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