Cinedigm Enlists Rightsline to Provide Comprehensive Rights Management Services for Matchpoint™ Distribution Platform
August 12 2020 - 11:00AM
Business Wire
Integrated Platform to Provide Content
Owners with Streamlined Cost-Efficient Digital Content Distribution
Services
Cinedigm (NASDAQ: CIDM) announced today that the Company has
partnered with Rightsline, a leading Rights Management platform
serving the needs of a broad range of entertainment companies and
rights owners, to provide Matchpoint™, Company’s proprietary
digital content distribution platform, with real-time rights
management and enforcement. The resulting integrated platform
creates a comprehensive and highly automated end-to-end digital
distribution solution which significantly reduces costs and time to
market for release of digital content. By integrating Rightsline’s
platform with Cinedigm’s Matchpoint platform, the partnership
benefits content owners by providing a seamless distribution
solution for those seeking to distribute their content across
physical, TVOD, SVOD and AVOD platforms.
Matchpoint is a next-generation digital content distribution
platform that enables the world’s entertainment companies to
distribute video content to all major AVOD/SVOD and TVOD platforms
at scale. In addition, it minimizes the effort needed to launch,
manage, and monetize mobile and Connected TV streaming apps as well
as digital linear channels. The Matchpoint platform utilizes
industry-leading technologies to implement machine-based automation
creating a highly scalable distribution platform that offers an
incredible level of efficiency and substantial cost savings.
Cinedigm has successfully utilized the Matchpoint platform to
manage and significantly scale the distribution and monetization of
owned & operated services as well as partner channels and
licensed content for Cinedigm Networks.
Integrating Rightsline into Matchpoint provides a high level of
automation for the exchange of EMA-compliant (Entertainment
Merchants Association) avails data, rights information, territorial
rights, exclusivity windows and more. This automation significantly
reduces the window from when a title is licensed to when it is
released. This increase in efficiencies results in an improved ease
of generating EMA avails, content mining, as well as providing
stricter rights enforcement by territory, format, platform and
exclusivity windows.
“We are thrilled to deepen our relationship with Rightsline and
leverage their technology to increase the benefits of our
Matchpoint platform so that we can provide our content partners
with the best end-to-end distribution available,” said Tony Huidor,
Cinedigm’s General Manager of Digital Networks. “Given the
complicated and complex requirements for distributing digital
content in today’s fragmented marketplace, this partnership places
Matchpoint in a leading position as the solution for content
distribution in the rapidly evolving and burgeoning OTT
marketplace.”
Cinedigm continues to focus on bringing well-established brands
and film & television content from leading content owners into
the rapidly growing free ad-supported television marketplace.
Consumer interest in premium content remains strong within the OTT
ad-supported space as traditional cable and satellite services
continue to lose subscribers seeking low-cost alternatives and new
options for their entertainment needs.
ABOUT CINEDIGM
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the
digital transformation of the entertainment industry. Today,
Cinedigm entertains hundreds of millions of consumers around the
globe by providing premium content, streaming channels and
technology services to the world’s largest media, technology and
retail companies. For more information, visit
http://www.cinedigm.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20200812005188/en/
Jill Calcaterra 310-466-5135 jcalcaterra@cinedigm.com
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