CustoMerQ Botanical DNA Ink to Protect Sekiaji and Sekisaba Fish in Japan
February 14 2012 - 8:30AM
Marketwired
A botanical DNA ink "CustoMerQ" developed by Nissha Printing Co.,
Ltd. (hereafter, Nissha) in conjunction with Applied DNA Sciences
(OTCBB: APDN), has been adopted by the Saganoseki Branch of the
Oita Fisheries Co-operative Association. It will be used at
hygienically controlled facilities beginning in April 2012. These
facilities will have an integrated processing line from unloading
to shipping for products including "Sekiaji" horse mackerel and
"Sekisaba" common mackerel. CustoMerQ DNA ink will be used to print
the shipping date and shipping number on the brand label that is
attached to the product.
CustoMerQ DNA Ink will help prevent counterfeiting of the label
and will preserve the brand name for the marine products caught in
the Saganoseki area. It will also be possible to match the shipping
number that has been printed with information on a website, so that
the end consumer can check the shipping information for the product
online.
DNA as the Ironclad Anti-Counterfeiting
Solution
Nissha identified Applied DNA technology as the most ironclad
product authentication solution, stating its determination that
DNA, as a trusted forensic form of authentication in courts around
the world, provides the highest security for high value food and
other products.
The new CustoMerQ DNA Ink system, developed by Nissha in
conjunction with APDN, can be used in a wide variety of products
such as food packaging, with its forgery-proof, high security
layer. The anti-counterfeiting CustoMerQ DNA ink on food labels can
be instantly verified as genuine in the field, using a special
handheld detector to identify the anti-counterfeiting ink. This
could happen at the point of sale, or at any point along the supply
chain. As is typical of APDN botanical DNA markers, a second,
forensic level of authentication is also available by sending the
suspect product to a secure, product authentication lab.
Branded foods from particular and often well-known waters off
Japan, and sometimes preserved with traditional, labor-intensive
methods, are becoming popular, profitable, and necessary in Asia.
For example, sushi bars have become ever-more discriminating, while
ocean contamination and other issues beset the fishing industry.
Counterfeiters and diverters have moved in with force, selling
common foods as the high-value brand, destroying markets and
reputation of the real item.
Nissha, listed on the Tokyo Stock Exchange (Company Code: 7915),
has a market capitalization of ¥40 billion (or approximately $500
million US dollars). Headquartered in Kyoto, Japan, Nissha is a
globally networked company with over 4,000 employees
(consolidated), 11 locations in Japan and 27 bases located
throughout Asia, North America and Europe.
About APDN
APDN sells patented DNA security solutions to protect products,
brands and intellectual property from counterfeiting and diversion.
SigNature DNA is a botanical mark used to authenticate products in
a unique manner that essentially cannot be copied. Our mark
provides a forensic chain of evidence that can be used to prosecute
perpetrators. To learn more, go to www.adnas.com where APDN
routinely posts all press releases.
The statements made by APDN may be forward-looking in nature.
Forward-looking statements describe APDN's future plans,
projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of APDN. Actual results could
differ materially from those projected due to our short operating
history, limited financial resources, limited market acceptance,
market competition and various other factors detailed from time to
time in APDN's SEC reports and filings, including our Annual Report
on Form 10-K, filed on December 8, 2011 and our subsequent
quarterly reports on Form 10-Q. APDN undertakes no obligation to
update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
INVESTOR CONTACT: Email Contact fax: 631-444-8848 MEDIA CONTACT:
Mitchell Miller Email Contact FCMN Contact: Email Contact Web site:
http://www.adnas.com Twitter: @APDN, @APDNInvestor
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