JCDecaux wins 15-year exclusive advertising street furniture contract with Aalborg in Denmark with a strong focus on sustainability
April 25 2022 - 11:40AM
JCDecaux wins 15-year exclusive advertising street furniture
contract with Aalborg in Denmark with a strong focus on
sustainability
JCDecaux wins
15-year exclusive
advertising street furniture contract with
Aalborg in Denmark with a strong focus on
sustainability
Paris, 25
April 2022 - JCDecaux SA (Euronext Paris: DEC),
the number one outdoor advertising company
worldwide, announced today that its Danish JV company
AFAJCDecaux won the 15-year exclusive street furniture contract
with Aalborg which is the third largest city in Denmark. This
agreement which will start on 1/08/2024 includes both analog and
digital advertising faces with the possibility to display full
motion content in the pedestrian area.
The new eco-friendly range of equipment with a
high degree of recyclability includes bus-shelters equipped with
sensors increasing the light intensity when passengers are around
as well as a new specific Plusbus shelter designed by the renowned
Danish Architect Knud Holscher for the new BRT public transport
system and automatic public toilets.
The maintenance of all street furniture will be
performed exclusively with electric scooters and hybrid
vehicles.
Jean-François Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux,
said: “We are very pleased to continue our long-term partnership
with Aalborg which started in 1992. With 90% of the awarding
criteria based on quality of design, maintenance and functionality,
Aalborg is a very good example of street furniture’s positive
contribution to carbon neutrality. This is why Denmark is one of
the most advanced country in the reduction of carbon
emissions.”
Key Figures for JCDecaux
- 2021 revenue: €2,745m (a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 957,706 advertising panels
worldwide
- Present in 3,518 cities with more
than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (4.2/5), CDP (A
Leadership), MSCI (AAA) and has achieved Gold Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(530,143 advertising panels)
- N°1 worldwide in transport
advertising with 154 airports and 215 contracts in metros, buses,
trains and tramways (340,753 advertising panels)
- N°1 in Europe for billboards
(72,611 advertising panels)
- N°1 in outdoor advertising in
Europe (596,831 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels)
- N°1 in outdoor advertising in Latin
America (64,893 advertising panels)
- N°1 in outdoor advertising in
Africa (20,808 advertising panels)
- N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
35 68 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
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