JCDecaux Belgium announces an agreement to purchase a majority stake in the Belgian billboard specialist Publiroute (Dewez)
December 03 2018 - 11:45AM
JCDecaux Belgium
announces an agreement to purchase a majority stake in the Belgian
billboard specialist Publiroute (Dewez)
Paris, December
3rd, 2018 -
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that its subsidiary,
JCDecaux Belgium, has completed the first stage of a merger with
Publiroute, a long-established Belgian billboards player operating
under the Dewez trademark. When the operation is complete, JCDecaux
Belgium will be the majority shareholder.
Created as a family-run company in
1920, Publiroute, through its trademark Dewez, currently operates
15,000 displays across Belgium.
Through this majority stake,
JCDecaux will become the number one in billboard advertising in
Belgium, strengthening its existing positions. The assets of Dewez,
specialised in long-term local advertising billboards, complement
JCDecaux's current assets in Belgium, and will significantly
increase its billboard offering by extending outside the main city
centres.
Chris Stone,
Chief Executive Officer of Dewez, said: "I'm
very excited to collaborate with JCDecaux, specifically relating to
temporarily and permanent billboard, and the future development of
digital in Belgium fuelled by the knowledge of the JCDecaux
Group."
Jean-Sébastien
Decaux, CEO Southern Europe, Belgium and Luxembourg, Africa and
Israel of JCDecaux, said: "We are very proud
to be teaming up with Publiroute, a long-established billboards
leader in Belgium formed nearly one hundred years ago, and a
family-run company with which JCDecaux share values. I am delighted
to work with Chris Stone, whose professionalism and unique
experience are recognized in the sector, and firmly believe that
this merger between our two companies will produce an abundance of
opportunities and will create value, in particular for our
advertiser and media agency clients. "
Key Figures for
JCDecaux
-
2017 revenue: €3,493m*, H1 2018
revenue: €1,643m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index
-
N°1 worldwide in street
furniture (543,050 advertising panels)
-
N°1 worldwide in transport
advertising with more than 215 airports and 250 contracts in
metros, buses, trains and tramways (356,320 advertising
panels)
-
N°1 in Europe for billboards
(141,630 advertising panels)
-
N°1 in outdoor advertising in
Europe (672,220 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (216,290 advertising panels)
-
N°1 in outdoor advertising in
Latin America (77,190 advertising panels)
-
N°1 in outdoor advertising in
Africa (26,770 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (18,650 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,074,113 advertising panels in
more than 80 countries
-
Present in 4,033 cities with
more than 10,000 inhabitants
-
13,040 employees
* Restated from
the retrospective application of IFRS 15, applicable from
January 1st, 2018
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
03-12-2018 # projet d'acquisition
Belgique_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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