JCDecaux rolls out new all-electric self-service bikes in Luxembourg City
November 30 2018 - 11:40AM
JCDecaux rolls out
new all-electric self-service bikes in
Luxembourg City
Paris, 30
November 2018 - JCDecaux S.A. (Euronext Paris: DEC), the number
one outdoor advertising company worldwide, announced that its
Luxembourg subsidiary successfully rolled out 600 new vel'OH!
electric self-service bikes in Luxembourg City on the night of 29
to 30 November 2018. Working closely with the teams of Luxembourg,
JCDecaux demonstrated its operational and logistical excellence by
collecting the old stock of vel'OH! self-service bikes and
replacing them with new ones in under six hours.
A successful
first phase roll-out
In December 2017, Luxembourg City
signed a new contract with JCDecaux for the deployment of a new
vel'OH! service that includes new districts and electric bikes,
involving the gradual roll-out of 900 electric bikes and 97 docking
stations.
During the night of 29 to 30
November 2018, JCDecaux's teams carried out the first phase of the
roll-out for the new vel'OH! bikes. From this morning, the 8,000
existing vel'OH! subscribers along with the citizens of Luxembourg
City and neighbouring cities, and cross-border workers who come to
Luxembourg, have 600 new bikes at their disposal at 60 docking
stations which were upgraded last week without the need for any
additional electrification work. The next steps will entail:
-
The roll-out of the remaining 300 bikes between
now and mid-December 2018, which will bring the total stock of
bikes to 900 (compared with 700 in the first contract).
-
The modernisation and installation of the 37
other docking stations, for the most part between now and 15
December 2018, to provide a total of 97 docking stations compared
with 77 previously.
When the entire stock of bikes has
been deployed, Luxembourg City will be one of the very first
capital city in the world to benefit from a service with 100%
self-service electric bikes.
In line with its sustainable
development strategy and according to the circular economy
principles, JCDecaux will give all 700 first generation vel'OH!
bikes a second life. 100% of all the equipment recovered will be
used for spare parts for other self-service bike rental markets or
will be recycled by specialised services.
Reinventing the
bike and the user experience
The second generation of vel'OH!
bikes is completely new - contour, components, functionalities
- and designed by JCDecaux's teams with Franco-Argentinian designer
Marcelo Joulia. The main new feature is the on-board battery
system, giving each user much greater freedom. Particularly adapted
for Luxembourg City's steep landscape, these electric bikes can go
up to 25km/h, allowing users to travel much longer distances and
more easily reach docking stations located at higher areas in the
city. Financed through subscriptions and by Luxembourg City, the
price will still be very affordable at €18 per year, versus €15
previously.
In addition to the fitted battery
which can be recharged at docking stations, JCDecaux has completely
reinvented the user experience with the new "vel'OH! officiel" app from which users can, unlock
their bike via their smartphone without having to use the bike
terminal, find out the number of available spaces at docking
stations, find out the number of bikes available, note down the
bike borrowed, and more. Once the users have created their account,
they receive a notification that the bike has been correctly
returned (sound and visual signals on the bike and at the bike
terminal) at the end of each journey, and of the duration and
amount charged.
Lydie Polfer,
Mayor of Luxembourg City, said: "For the
college of mayors and aldermen, the launch of the upgraded vel'OH!
system represents an important step in the implementation of the
concept of mobility in the city of Luxembourg, and the promotion of
eco-friendly mobility. Luxembourg City is one of the first European
capitals to offer a fleet entirely comprised of electric bikes.
Thanks to this major innovation, we have been able to extend the
vel'OH! network into the more hilly districts of Luxembourg City
and considerably increase comfort for its users. We firmly believe
that given its user friendliness, state-of-the-art functionalities
and modern design the new vel'OH! will be a big success with the
public."
Jean-Sébastien
Decaux, CEO Southern Europe, Belgium and Luxembourg, and CEO Africa
and Israel of JCDecaux, said: "We are proud to
be supporting the city of Luxembourg with its ambitious policy on
eco-mobility that, within a few weeks, will see it benefit from the
very first all-electric, self-service bikes deployed by JCDecaux.
This new generation vel'OH! electric bike system will give
Luxembourg City, an attractive business and tourist destination, an
innovative service that will symbolise its forward-thinking,
international reputation. From this morning, in addition to the
comfort of cycling on an electric bike, vel'OH! users are
discovering the fluidity of service offered by the new, more
intuitive "vel'OH! officiel" app. I would like to thank all of the
teams that have been working for several months to ensure the
success of this innovative project."
Key Figures for
JCDecaux
-
2017 revenue: €3,493m*, H1 2018
revenue: €1,643m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index
-
N°1 worldwide in street
furniture (543,050 advertising panels)
-
N°1 worldwide in transport
advertising with more than 215 airports and 250 contracts in
metros, buses, trains and tramways (356,320 advertising
panels)
-
N°1 in Europe for billboards
(141,630 advertising panels)
-
N°1 in outdoor advertising in
Europe (672,220 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (216,290 advertising panels)
-
N°1 in outdoor advertising in
Latin America (77,190 advertising panels)
-
N°1 in outdoor advertising in
Africa (26,770 advertising panels)
-
N°1 in outdoor advertising in
the Middle-East (18,650 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,074,113 advertising panels in
more than 80 countries
-
Present in 4,033 cities with
more than 10,000 inhabitants
-
13,040 employees
* Restated from
the retrospective application of IFRS 15, applicable from
January 1st, 2018
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
30-11-2018 # Déploiement e-VLS
Luxembourg_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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