Commerce Energy Re-Brands Service Plans to More Clearly Reflect ''Choice'' and Encourage Consumer Education
March 20 2007 - 8:00AM
Business Wire
Commerce Energy Group, Inc. (AMEX:EGR), a leading U.S. electricity
and natural gas marketing company, today announced the re-branding
of its traditional energy service plans as Smart Choice. This move
further supports Commerce Energy�s position as a competitive energy
provider, encouraging the growth of innovative energy programs and
furthering consumer education. �Many energy consumers in
competitive markets have still not exercised their choice by
selecting an energy provider,� said Thomas Ulry, senior vice
president, Sales & Marketing. ��Choice� is a powerful word
which can help customers improve their lives, their businesses and
the environment.� Earlier, the company�s clean energy product,
Clear Choice, was launched in January to provide 100% or 50%
wind-generated electricity to residential and small business
consumers in Texas and Maryland. �The re-branding of our
traditional energy service plans links both traditional and clean
energy offerings with �choice,� which is what competitive energy
providers bring to the market,� said Ulry. �We�re making it easier
for our customers to understand the costs of the commodity
(electricity or natural gas) they use. We�re also finding ways to
help our customers better understand how they can take control of
those costs to lower their energy bills.� About Commerce Energy
Group, Inc. Commerce Energy Group, Inc. is a leading independent
U.S. electricity and natural gas marketing company, operating
through its wholly-owned subsidiaries, Commerce Energy, Inc. and
Skipping Stone Inc. Commerce is publicly traded on the American
Stock Exchange (AMEX) under the symbol: EGR. Commerce Energy, Inc.
is licensed by the Federal Energy Regulatory Commission and by
state regulatory agencies as an unregulated retail marketer of
natural gas and electricity to homeowners, commercial and
industrial consumers and institutional customers. Headquartered in
Orange County, California, the company also has an office in
Dallas, Texas, as well as several area offices located around the
U.S. For nearly a decade, customers have relied on Commerce to
deliver competitive pricing, innovative product offerings and
personalized customer care in addition to quality gas and electric
services. For more information, visit www.CommerceEnergy.com.
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