8x8 Launches New Global Distribution Model with Leading Master Agents and Value Added Distributors
June 07 2017 - 8:15AM
Business Wire
New global program enhances support for
partners to easily market, sell and increase revenues on 8x8
Communications Cloud services
8x8, Inc. (NASDAQ: EGHT), the world's first Communications Cloud
provider, today announced a global distribution model that enables
master agents and distributors to accelerate their marketing and
sales of 8x8 Communications Cloud™ services, and provide a clear
blueprint for expanding their partnership with 8x8 into new
regions. The new enhancements to 8x8’s international channel
program will allow master agents and distributors to increase
revenue and profits from sales of 8x8 solutions, while enabling 8x8
to further scale and increase its global sales velocity and
go-to-market strategies.
“Mid-market and enterprise companies rely on their trusted
partners for guidance on communications and collaboration solutions
to increase business productivity and profitability. Under the new
global distribution model, 8x8 is investing in Master Agents and
Distributors that will allow us to take our products and services
to market at greater scale and to better address customer needs,”
said Christopher Peters, Global Channel Chief of 8x8. “A
consolidated distribution model aligning partners with those Master
Agents and Distributors that provide sales enablement and support
for 8x8 Communications Cloud solutions will benefit the entire
global partner ecosystem’s ability to enable and support their
customers.”
“We believe education is the cornerstone of partner enablement.
8x8 agrees with this principle and has collaborated with us on
educating our partner community and the broader channel through
CloudServicesUniversity.com. This has resulted in our Sales
Partners moving way upmarket into five and six-figure deals as they
position 8x8 with their clients,” said Andrew Pryfogle, SVP Cloud
Transformation, Intelisys. “8x8’s integrated cloud communications,
contact center and team collaboration solutions offer attractive
solutions in a competitive market. Their investments in the channel
and in education are exciting, as they enable our Sales Partners to
drive greater revenue. We have a bright future together for
sure.”
In addition, as part of this new program, partners with
international reach will have the option to enter into a Global
Framework Agreement with 8x8. This approach allows a distributor or
master agent to sign a single contract with 8x8 that establishes a
core set of global terms for their partnership, and then easily add
other regions (UK for example) within those parameters. This helps
streamline the contracting process, remove legal hurdles and
time-to-market, while ensuring consistency of key business terms
across multiple affiliates and multiple regions, subject to
appropriate local market variations. By combining 8x8’s Global
Reach® network - including 14 global data centers, service delivery
in 89 countries, and follow-the-sun customer support model - with
training and certification via the 8x8 Academy, partners can
quickly take their business to the next level.
“As part of AVANT’s expansion strategy into the UK and European
markets, partnering with a proven leader that has demonstrated
success repeatedly was an easy decision,” said Ian Kieninger, CEO
AVANT Communications. “Given the synergies between AVANT’s channel
sales enablement strategy coupled with 8x8’s market-leading
business communications solutions and global resources to support
mid-market and enterprise focused partners, this was a natural
evolution of our partnership. The Global Framework makes it that
much easier to support new partners in Europe with proven vendors
they want to represent. It’s a win-win.”
About 8x8, Inc.8x8, Inc. (NASDAQ:EGHT) is the provider of
the world's first Communications Cloud that combines unified
communications, team collaboration, contact center, and analytics
in a single, open and real-time platform. 8x8 eliminates
information silos to expose vital, real-time intelligence across
multiple clouds, applications and devices to improve individual and
team productivity, business performance and customer experience.
For additional information, visit www.8x8.com, or connect with 8x8
on LinkedIn, Twitter, Google+ and Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20170607005349/en/
8x8, Inc.John Sun, 408-692-7054john.sun@8x8.comorInkHouse for
8x8Brittany Hendrickson, 415-299-63708x8@inkhouse.com
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