LAKE SUCCESS, N.Y.,
Oct. 6, 2016 /PRNewswire/ -- Sensible Portions® Garden Veggie
Snacks, a Hain Celestial snack brand, is entering the colorful,
wondrous world of "Trolls" as part of a nationwide licensing deal
for DreamWorks Animation's new animated film. This is the first
national movie campaign for Sensible Portions®, launching the
brand's mission to become the go-to all-family snack in the natural
snacks category.
"Sensible Portions® Garden Veggie Snacks provide families with
delicious, better-for-you snacks that the whole family can enjoy,"
said Brett Hartmann, Director of
Marketing, Snacks at Hain Celestial. "That's why this collaboration
with 'Trolls' is such a perfect pairing. The collaboration links
the ideal family snack with a family entertainment property and pop
culture appeal."
Sensible Portions® brand will offer specially-marked packs of
its Garden Veggie Straws® featuring "Trolls" characters in several
sizes and flavors at retailers' nationwide beginning in early
October for a limited time only. Just like all Sensible Portions®
Garden Veggie Snacks, the straws combine ingredients from
garden-grown potatoes and vegetables to provide families with a
gluten-free snack that contains 30 percent less fat than the
leading potato chip*. These products are made without
genetically modified ingredients, artificial flavors, preservatives
or added monosodium glutamate**.
Just in time for Halloween or
anytime snacking, the specially-marked Garden Veggie Straws® will
feature "Trolls" characters on its packaging, and will be available
in 16 oz. bags and 1 oz. single-serve bags and in 6- and 18-packs
in Sea Salt, Zesty Ranch and Cheddar flavors. Sensible Portions®
brand will support the collaboration this fall with digital
advertising, nationwide sampling events and a consumer
sweepstakes.
From the creators of Shrek comes the smartest, funniest and most
irreverent animated comedy. This holiday season, enter a colorful,
wondrous world populated by hilariously unforgettable characters
and discover the story of the overly optimistic Trolls, with a
constant song on their lips, and the comically pessimistic Bergens,
who are only happy when they have trolls in their stomach.
"Trolls" debuts in theaters on November 4th.
For more information, visit www.sensibleportions.com or
www.facebook.com/SensiblePortions.
*Sensible Portions® Garden Veggie Snacks have 7 grams of
Total Fat, while the leading potato chip has 10 grams.
**Monosodium glutamate occurs naturally in many foods, such
as tomatoes and cheeses.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®,
Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®,
Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's
Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®,
Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®,
Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent
Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®,
Danival®, Happy®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®,
Avalon Organics®, Alba Botanica®, Live Clean® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com
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SOURCE The Hain Celestial Group