CANTON, Mass., April 11, 2016 /PRNewswire/ -- Dunkin' Donuts
announced today a special new promotion that provides extra points
towards free beverages for people who enroll in the brand's DD
Perks® Rewards program in April. Beginning April 14 and continuing through April 21, guests who join DD Perks using the
special code "STARS" can rapidly reap rewards worthy of a star,
earning an automatic 125 points towards a free any-size beverage,
plus an additional 125 points during their second and third visits
when purchases are made using an enrolled Dunkin' Donuts Card. All
store visits much be completed by May 31,
2016 in order to receive the offer.
As DD Perks members receive a free beverage upon enrollment and
each time they accrue 200 points, with this special offer new DD
Perks members are well on their way to enjoying a total of three
free Dunkin' beverages.
With the DD Perks Rewards program, guests earn five points for
every dollar they spend on qualifying purchases at Dunkin' Donuts
when they pay using an enrolled Dunkin' Donuts Card, either plastic
or via the Dunkin' Mobile App. Once a member accrues 200 points, he
or she receives a coupon for a free any-size beverage of their
choice, redeemable at participating Dunkin' Donuts restaurants. DD
Perks members also receive a coupon for a free, any-size beverage
upon enrollment and on their birthday. Additionally, throughout the
year DD Perks members receive exclusive, personalized, special
offers to earn bonus points for specific food and beverage
purchases.
According to Sherrill Kaplan,
Vice President, Digital Marketing & Innovation at Dunkin'
Donuts, "Our guests are the cornerstone of our brand, and we are
committed to continuing to exceed their expectations. Our DD Perks
Rewards program, recognized as one of the most robust and
fastest-growing programs of its kind in our industry, honors our
extremely loyal fan base by making it seamless and affordable to
earn free beverages quickly. With 4.3 million DD Perks members, we
look forward to welcoming new guests and rewarding them with even
more points to keep them running on Dunkin'."
Dunkin' Donuts today also officially unveiled an exciting new
version of its popular mobile app for quick, easy and secure
payment, DD Perks offers and rewards, and gifting of Dunkin' Donuts
cards. Featuring a new touch-friendly design and layout with
enhanced imagery to showcase the brand's broad menu, the "New
Dunkin' Donuts" mobile app for iOS devices is available today from
the App Store on iPhone or iPod touch or at
https://itunes.apple.com/us/app/new-dunkin-donuts/id1056813463?mt=8,
and will be available for Android devices from the Google Play
Store beginning April 12. The Dunkin'
Mobile App has been downloaded more than 16 million times since its
launch in 2012.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts), Instagram
(www.instagram.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 10 years running.
The company has more than 11,700 restaurants in 43 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information, visit
www.DunkinDonuts.com.
Contact:
Heather
McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts