Emperial Americas Distinguido Indy Lights Car to Race at 96th Running of the Indianapolis 500
May 21 2012 - 8:20AM
Marketwired
Emperial Americas, Inc. (a Florida Corporation) (OTCBB: TEXX) today
announced its agreement with Hillenburg Motorsports for an Indy
Lights sponsorship, which is a developmental automobile racing
series sanctioned by IndyCar.
Emperial Americas CEO Alonzo Pierce made the announcement today
and said, "This type of sponsorship is the basis of our first year
marketing efforts which has allowed us to reach out and touch our
consumers at major sporting events throughout the USA. Tequila
Distinguido will get tremendous exposure on NBC Sports Network and
Versus Network weekly through their race coverages especially
during the Indianapolis 500 (the Super Bowl of auto racing) coming
up on May 27th which is the 96th running of the race. Distinguido
will join a limited list of alcoholic beverage brands as sponsors
at this year's event, which includes VIP sampling of the brand with
International race spectators."
Bruce Klein, COO of Emperial Americas, commented, "The exposure
we will be receiving at the Indianapolis 500 is so big it's hard to
measure. We are excited to be aligned with IndyCar racing and the
residual sales results that will impact the company forward."
Mr. Pierce added, "The subliminal marketing effects of this type
of exposure will only enhance and build the brand and the
lifestyle."
Indy Lights was founded in 2002 and is affiliated with the well
known INDYCAR and Mazda Road to Indy. The Firestone Indy Lights
series is the main stepping-stone for drivers and teams wanting to
complete in the premier IZOD Indy Car Series and Indianapolis
500.
Graduates from this highly successful series include Marco
Andretti, Ana Beatriz, Ed Carpenter, J.R. Hilldebrand, Jay Howard,
Mario Romancini and Raphael Matos. The highlight race of the Indy
Lights schedule will be televised and/or streamed live on
IndyCar.com and on Versus at least 13 races per season.
About Hillenburg Motorsports: Hillenburg Motorsports racing team
began as a hobby for owners Russell and Roy Hillenburg. Hillenburg
soon started a team with Darrly Willis as driver and quickly
launched into record-setting statistics as a two-time SCCA national
champion while setting 7 trace records in 2011 alone. At the end of
2011, they decided to pursue owning a professional team beyond that
of the club level with Darryl Willis as their driver.
About Emperial Americas, Inc.: Emperial Americas, Inc.,
develops, imports, markets and supplies branded alcoholic beverages
with an initial offering of Tequila and Bourbon. Emperial Americas
is dedicated to creating: "The brands people talk about." The
Company vision is to be the ultimate brand builders of the industry
by engaging the consumer and the commerce with unparalleled
delivery. You can find more about the Company at its website:
www.emperialamericas.com
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of
Emperial Americas, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
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Contact: A.V. Pierce 941-309-5408 Email Contact