IVFH Innovative Food Holdings Inc (QB)

For The Gourmet, a wholly owned subsidiary of Innovative Food Holdings, Inc (OTCBB: IVFH) announced today that that Neiman Marcus Direct has selected two of its products for inclusion in their 2010 Neiman Marcus Holiday Entertaining Catalog. Neiman Marcus Direct is Neiman Marcus' direct-to-consumer business, conducting both print catalog, sent to over 500,000 households and online operations. For The Gourmet will fulfill orders for our products to be shipped to Neiman Marcus Direct customers nationwide.

Products offered in the catalog include a wine and champagne infused Cheesecake as well as an assortment of For The Gourmet branded seafood dips and spreads.

The products and are also available through the Neiman Marcus website at http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod122170134&parentId=cat33270735&masterId=cat19180762&index=76&cmCat=cat000000cat19180762cat33270735

and at

http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod122170132&parentId=cat33270735&masterId=cat19180762&index=49&cmCat=cat000000cat19180762cat33270735

"We are delighted that our products were chosen by Neiman Marcus, one of the nation's premier retailers, for inclusion in their Holiday Catalogue. Neiman Marcus, and their clientele, demand and expect the finest and highest quality gourmet products available. Our seafood dips and spreads and Cheesecake represent the quality gourmet products their customers have come to know and expect," said Sam Klepfish, CEO of For The Gourmet.

About For The Gourmet, Inc.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc. (OTCBB: IVFH)

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipate, believe, intend, potential, appear or expect. The Company does not intend to update these forward-looking statements.

Contact: Media Contact: March Noble Communications Dylan Hundley (646) 435-4069 info@marchnoble.com Company Contact: Innovative Food Holdings, Inc. Sam Klepfish (239) 449-3235 sklepfish@innovativefoodholdings.com