Anchored by LOVB's unique club-to-pro model,
the partnership is focused on uplifting women pro volleyball
players and the next generation of young athletes playing the
sport
Partnership marks SPANX's first professional
sports partnership
LOS
ANGELES, June 19, 2024 /PRNewswire/ -- League
One Volleyball (LOVB) – the largest brand in youth volleyball with
its professional volleyball league launching in the U.S. later
this year – today announced that it has entered into a partnership
with SPANX to help elevate and support the lives of volleyball
players, both on and off the court.
This marks SPANX's first partnership in professional sports. The
partnership will kick off with a series of initiatives aimed at
supporting LOVB athletes through various stages of their journeys,
from youth to professional. As part of this collaboration, LOVB pro
athletes will be outfitted in SPANX apparel for pre-season events
and public appearances beginning this summer.
"As we set out to change the game for the girls and women who
play volleyball, we're proud to partner with a brand like SPANX
that has long championed women to live their lives confidently,"
said Katlyn Gao, CEO and Founder of
LOVB. "We share a collective mission to invest in, elevate, and
empower women, and we look forward to working together to provide
our athletes with the support and visibility they deserve."
In addition to outfitting LOVB pro athletes, SPANX will support
young volleyball players nationwide through activations benefiting
LOVB's community of youth clubs, volleyball tournaments and
investment in athlete storytelling to increase visibility. This
also includes donations to the LOVB Foundation, which focuses on
increasing access to the sport for young athletes who might
otherwise be unable to participate.
"With an enduring commitment to elevating women in all that we
do, we are thrilled to partner with LOVB, an organization deeply
committed to changing the paradigm for women athletes and providing
them with the platform they have long deserved," said SPANX CEO
Cricket Whitton. "Through our partnership with LOVB, we aim to
introduce a new generation of girls and women to the SPANX brand
and support them throughout their journey as LOVB champions the
sport of volleyball."
LOVB pro teams in cities such as Austin, Atlanta, Houston, Madison (WI), Omaha, and Salt Lake
City will be outfitted in SPANX's AirEssentials line off the
court. These teams include some of the world's top volleyball
players, such as Olympic Gold Medalists, NCAA Champions,
All-Americans, and international sensations including Jordan Larson, Kelsey
Robinson Cook, Justine
Wong-Orantes, Haleigh
Washington, Lauren Carlini,
Jordan Thompson, Logan Eggleston, Micha
Hancock, Carli Lloyd,
Chiaka Ogbogu, and Jordyn Poulter.
For more information about LOVB, its partnership with SPANX, and
the start of its pro season, please visit LOVB.com.
About SPANX, LLC
Founded by Sara Blakely in 2000, SPANX, LLC is a dynamic
women's brand that has revolutionized an industry and changed the
way women around the world get dressed. Now a powerhouse lifestyle
brand, SPANX offers both innerwear and outerwear
solutions,constantly identifying and solving wardrobe challenges
from a women's point of view. With smarter, more comfortable,
must-haves including activewear, apparel, denim, shapewear,
swimwear, intimates, leggings, hosiery and more, SPANX elevates
women through product and empowers them to look and feel their
best. Further information is available
at www.spanx.com. Follow SPANX on Facebook, Twitter,
and Instagram @Spanx.
About LOVB
Founded in 2020, LOVB's mission is to
reimagine the future of volleyball. With a unique community up
approach, LOVB is one holistic ecosystem - from club to pro. The
largest community of youth clubs in the country, LOVB is launching
its pro league in November 2024,
which will feature some of the very best players in the world
including the American gold medalists from the last Olympics. For
more information on LOVB, its clubs, and its professional teams in
Atlanta, Austin, Houston, Madison, Omaha, and Salt Lake, please visit
www.lovb.com, or follow on Facebook, Twitter and Instagram.
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