HMF Handmade

RNS Number:4840X
Handmade PLC
31 May 2007


For immediate release                                                31 May 2007


                                  HandMade plc
                         ("HandMade" or "the Company")

EXCLUSIVE GLOBAL MERCHANDISING AND LICENSING PARTNERSHIP SIGNED FOR ELOISE WITH
                               DIC ENTERTAINMENT

HandMade Plc (HMF.L), the rights ownership, film production, merchandising and
licensing company, is pleased to announce that it has signed an exclusive
representation agreement with DIC Entertainment, the fully-integrated global
brand management company for the merchandising and licensing of Eloise and all
the Eloise rights controlled by HandMade.

As part of this agreement DIC Entertainment has be appointed exclusive
merchandising and licensing agents globally.  Under the terms of the agreement
HandMade can terminate the deal if minimum royalty guarantees of $5million are
not generated within the first three years.

DIC Entertainment, the AIM listed, California based company is dedicated to
creating, developing, producing, distributing, marketing and merchandising
family-based intellectual properties. The Company serves as the worldwide
licensor for brands such as McDonald's, Strawberry Shortcake, and Classic
Trolls. DIC also has the three hour long Saturday morning slot on CBS.

The HandMade Group owns the exclusive worldwide exploitation rights to "Eloise",
one of the best known children's characters in the United States, across all
media sources.  In 2003 HandMade produced two TV movies starring Julie Andrews,
Eloise at the Plaza and Eloise at Christmastime for broadcast by ABC's Wonderful
World of Disney and subsequent DVD sales.  To date these two Eloise DVD's have
sold in excess of 1 million units.  Both Eloise movies won Emmy Awards and Julie
Andrews separately received an Emmy nomination.  The first Eloise book was
published in 1955 and a further four have followed - all have been number 1
children's best sellers in the US on publication.  The most recent book, "Eloise
Takes a Bawth" (published in 2002) remained at the top of the children's
best-seller list for 10 weeks. Eloise Goes to Hollywood was published in
November 2006.

Commenting on this announcement, David Ravden, CEO of HandMade plc, said: "I am
very excited about this opportunity.  Eloise is an exciting property with
massive potential worldwide.  Eloise is a famous children's book character in
the US and we intend to replicate that globally and make the merchandise
available worldwide.  This deal was a key milestone for HandMade that was
promised at the time of the Company's re-admission to AIM.  We are delighted to
be able to deliver on this and look forward to the value that our partnership
with DIC will bring the Company and our shareholders."

For more information please contact:

HandMade plc                                                      020 7518 8230
David Ravden, CEO

Buchanan Communications                                           020 7466 5000
Tim Anderson, Mary-Jane Johnson

Canaccord Adams                                                   020 7050 6500
Mark Williams



About HandMade Plc

HandMade Plc, which encompasses HandMade Films International and HandMade Film
Productions, is a content and international rights owning and film production
company with one of the UK's largest independent film libraries. Titles include
classics such as Time Bandits, Mona Lisa and Withnail and I. HandMade acquires,
owns and exploits intellectual property rights, comprising film, TV and
theatrical productions, book and music rights, and merchandising.

HandMade are the sole owners of all ancillary and merchandising rights,
worldwide, in the 'Eloise' property and specialise in the marketing and branding
of all 'Eloise' merchandise plus production and marketing of remakes of all
films in their library.  HandMade plc has traded on AIM since May 2006.

About DIC Entertainment plc

DIC Entertainment, a fully-integrated global brand management company, is
dedicated to creating, developing, producing, distributing, marketing and
merchandising family-based intellectual properties. The Company serves as the
worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and
Classic Trolls.

DIC has distinguished itself by building one of the largest libraries of
animation with approximately 2,800 half-hours of programming, including
Inspector Gadget(TM), Strawberry Shortcake(TM), Sabrina(TM), Madeline(TM), 
Liberty's Kids(TM) Care Bears(TM) and Trollz(TM). DIC and AOL's kids online 
destination KOL have formed a co-production partnership that will launch the new 
branded kids' programming block, "KOL's Secret Slumber Party on CBS." As a 
pre-eminent supplier of kidis programming worldwide, DIC has developed strategic
partnerships with key broadcast partners throughout North America, Europe, Asia,
Latin America, Africa and Australia.

DIC recently announced the acquisition of Copyright Promotions, a Pan-European
licensing agency that represents the licensing rights of a broad portfolio of
world-renowned companies including DreamWorks Animation, MGM, Marvel, Sony,
Twentieth Century Fox, Viacom and The Football Association. DIC is headquartered
in Burbank, California with offices in New York, Paris and London.




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