Louied91
4 weeks ago
$SPTY Specificity Inc. Acquires livePRO: A Strategic Move to Revolutionize Real-Time Customer Interaction
https://www.newsfilecorp.com/release/213754
Tampa, Florida--(Newsfile Corp. - June 20, 2024) - Specificity (OTCQB: SPTY), a leading digital marketing firm renowned for its precision targeting through market disrupting and innovative solutions, today announced an agreement reached to move forward with the acquisition of livePRO, a pioneering platform that enables businesses to connect with their ideal customer prospects and interact with them live, in real-time. This strategic acquisition aims to bridge the gap in the market by offering a modern solution to overcome the challenges of scheduling, form fills, and ineffective chatbot interactions.
This move comes after previously announcing the recent strategic partnership with livePRO to help spearhead the launch of the innovative platform set to modernize the home services industry. Jason Wood, Founder of Specificity Inc., and Adriano Masciarelli, Founder of livePRO, recognized a unique opportunity to combine their expertise. By integrating Specificity's advanced marketing capabilities with livePRO's real-time interaction technology, the combined entity is set to revolutionize how businesses engage with their customers, providing immediate and humanized connections that enhance customer experience and drive results.
"Specificity's acquisition of livePRO marks a transformative step in equipping businesses with the tools they need to reach and engage their customers more effectively through their marketing funnels in real-time. This comes as bot traffic and click fraud have risen exponentially and will deliver not just better conversion technology, but also deliver proof of concept for our audience ID tech stack which serves as a hedge against wasted ad spend as well," said Jason Wood, Founder of Specificity, "We are not just here to satisfy our investors; we aim to involve them in the growth and success of livePRO and HomeQ. This partnership allows us to eliminate the boundaries of traditional customer interaction methods and deliver real-time, human connections that significantly improve customer satisfaction and business outcomes."
Masciarelli added, "Joining forces with Specificity enables us to leverage their marketing expertise and technological prowess, accelerating our vision to provide businesses with a seamless way to connect with their customers. While AI bots and technology have improved response times, there is unparalleled value in real-time human interaction. We are excited about the potential this partnership holds for driving innovation and creating meaningful customer engagements."
Louied91
5 months ago
$SPTY Specificity Continues its Dominance in Solving Marketwide Challenges by Adding Partnership with Delivr
https://www.accesswire.com/830013/specificity-continues-its-dominance-in-solving-marketwide-challenges-by-adding-partnership-with-delivr
TAMPA, FL / ACCESSWIRE / February 1, 2024 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce it has signed a premier agency agreement with Delivr, the disruptive tech platform founded by Gregory Kotovos. This strategic collaboration promises to open new frontiers in the digital marketing technology landscape, presenting compelling growth prospects for the alliance and reinforcing both companies' success within the tech and data industries.
As the premier Delivr agency partner, Specificity will pair its industry knowledge and advanced audience targeting capabilities with Delivr's proprietary platform offering a comprehensive 360° view of current and potential buyers at scale to redefine data attribution industry-wide. The partnership between Specificity and Delivr.ai is poised to unlock strategic growth opportunities in the dynamic realm of digital marketing technology.
Founder and CEO, Jason Wood, has steered Specificity to the forefront of the digital marketing sector. Renowned for delivering advanced marketing solutions to both B2B and B2C clients, Specificity has carved its niche by offering unparalleled audience targeting capabilities. Specificity's solutions, designed to identify and market to micro defined audiences in real time empowers marketers to more effectively and competitively deploy AdTech and drive digital results.
"Our partnership with Delivr signifies a significant leap forward in the digital marketing landscape. Delivr allows us to do more than just promise better data; thanks to this partnership we can now deliver proof of accuracy while helping clients build smarter, more accurate first party data sets. The synergy of our capabilities presents exciting growth opportunities, making this alliance an attractive proposition for tech-focused investors looking to capitalize on the evolving digital marketing tech sector," said Jason Wood, Chief Executive Officer of Specificity.
Delivr stands as the vanguard of technology, providing the industry's only platform offering a comprehensive 360° view of current and potential buyers at scale. The platform enables judicious budget allocation, asset optimization, and the conversion of digital tactics and properties into reliable performance channels.
"Delivr is thrilled to align forces with Specificity, a recognized leader in digital marketing. Together, we aim to provide investors with a unique opportunity to participate in the growth and innovation of the digital marketing technology space," commented Gregory Kotovos, Founder of Delivr.
Delivr.ai advocates for a shift away from quick fixes and short-term campaigns, focusing on always-on, long-term strategies that yield sustainable results. Its success is anchored in the Identity Resolution framework, offering a consistent, real-time identity perspective across various touchpoints in complex buyer journeys.
Louied91
6 months ago
$SPTY Specificity Hires 30-Year Sales Industry Executive John Ward to Lead Sales Team
https://www.accesswire.com/826811/specificity-hires-30-year-sales-industry-executive-john-ward-to-lead-sales-team
TAMPA, FL / ACCESSWIRE / January 22, 2024 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce the appointment of John Ward as its new VP of Sales.
In his new position of VP of Sales, John will lead the existing Specificity sales team and look to make additional hires that can expand the sales efforts. Specificity is looking to increase its sales to new industries and new geographies across the U.S.
Jason Wood, Chief Executive Officer of Specificity, commented, "We are thrilled to have John join our Specificity team and lead our sales efforts going forward. While we are pleased having grown from start-up to $2 million plus annual run-rate, we believe we have the opportunity to greatly accelerate our growth over the next several quarters. John's pedigree, network of relationships and proven sales experience will ensure we reach our potential of increasing our revenue."
John Ward, VP of Sales of Specificity, stated, "I am really excited to join Specificity and lead the sales efforts. Their cutting-edge digital marketing solutions should be utilized by companies across any industry looking to increase their customer footprint. Jason has done an excellent job in positioning Specificity and I look forward to taking its digital marketing to the next level."
John Ward double majored in Business and Computer Science and started his sales career in the 1990's, building a company that developed and sold local and wide area data networks for the likes of Kenneth Cole Productions, Party City, Gucci, Delta Dental and Watch World International. John led the increase in sales from $200,000 to $20 million over a 10-year period.
After the dot-com bubble burst in 2000, John decided to build his own digital advertising network, starting his company Captive Audience LLC, which installed connected screens for advertising in supermarkets, convention centers, banks, car dealerships and passenger ferry lines throughout the Northeast. He sold Captive Audience LLC to Sign Story Inc. in 2010. Over the next decade plus, John's been a highly awarded seller for 4 separate startups, building trusted relationships with disruptive marketers at the biggest brands and advertising agencies, helping brands plan, strategize and optimize using the latest ad-tech/mar-tech platforms in consumer research, digital activation, cross-channel/full funnel advertising measurement based on business outcomes. His client's list includes Merck, Janssen, Novartis, Bayer, Abbott, Anheuser-Busch, M&M Mars, Dunkin Brands, Staples, Bose, LG Mobile, IBM, Standard and Poor Global, PWC, Trip Advisor, Kayak.
Louied91
9 months ago
$SPTY Specificity Acquires AImplify
https://www.accesswire.com/791854/specificity-acquires-aimplify
Bolsters Digital Marketing Capabilities
TAMPA, FL / ACCESSWIRE / October 11, 2023 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its acquisition of AImplify, a cutting-edge AI-powered solution.
Jason Wood, Chief Executive Officer of Specificity, commented, "Just 10 days after working with AImplify, we realized just how fantastic their AI solution was and made the move to acquire them. We've been testing AI applications and tools for the better part of 2 years and simply haven't found the right mix that both delivers real data insights and protects consumer privacy. By acquiring AImplify, we have a unique opportunity to build the AI tool we know the market wants, needs and is clamoring for. Specificity set out to be an industry disrupter and this move secures that mantle for the foreseeable future."
The acquisition of AImplify includes all of its assets and customer base. The transaction is expected to be seamless as Specificity has already started using the new tools on behalf of some of its existing clients and sees growth opportunity immediately as it pairs audience ID tech with AI.
The AI being deployed by big tech is all geared towards helping them achieve their own goals, but this tool will help marketers achieve the goals we have, like ad spend efficiency, better targeting and more enriched consumer experiences. The AI driven learning we will deliver will inform brands on everything they want and need to know about reaching audiences that are far more likely to want their products and services, how to better reach them and how to better engage them thus providing a far better outcome for consumers at the same time. We know that platform specific approaches only benefit the platforms and while we may be able to drive conversions to some extent, the real learnings are kept under lock and key. Our approach will put the marketing intelligence in the hands of the brands and marketers seeking to leverage it instead of a centralizing it with a few Goliath platforms.
AImplify is a cutting-edge AI-powered solution that revolutionizes the way companies find and communicate with potential leads. With their software, you can quickly and easily identify prospects that match your ideal customer profile and automatically create personalized emails tailored to each lead. For additional information on AImplify, please visit: www.aimplifysales.com
Louied91
9 months ago
$SPTY Specificity Proves Wildly Successful Results for Woodhouse Spa of St. Petersburg
https://www.accesswire.com/790198/specificity-proves-wildly-successful-results-for-woodhouse-spa-of-st-petersburg
Client Since 2018 Renews its Targeted Digital Marketing Program
TAMPA, FL / ACCESSWIRE / October 5, 2023 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce the renewal of its targeted digital marketing agreement with long-time client Woodhouse Spa of St. Petersburg.
Since 2018, Specificity has worked closely with Woodhouse Spa of St. Petersburg to address their challenge of bringing in spa guests to their new location in the waterfront district of St. Petersburg, Florida. By the end of their first year in 2018 with Specificity, Woodhouse Spa of St. Petersburg was seeing an ROI of 405%. The highest ROI they have seen was 1,368%!
On average Specificity drives 32% of their physical spa visits.
Specificity has increased their site traffic by 5.57 times.
By driving relevant traffic to the Woodhouse Spa of St. Petersburg website, Specificity dropped their bounce rate by 50% and increased their ad click-through rate by an average of 2.76%
Mark Lettelleir, Owner of Woodhouse Spa St. Pete, stated, "We are extremely pleased with our relationship with Specificity and excited to renew our targeted marketing program with them. The results speak for themselves, as we have dramatically increased our traffic, visits and revenue thanks to Specificity. We look forward to continuing to grow our business with Specificity and highly recommend their targeted digital marketing to others who are looking to increase their visibility, awareness, traffic and revenue."
Jason Wood, Chief Executive Officer of Specificity, commented, "Specificity is thrilled to go into another year with a relationship with Woodhouse Spa of St. Petersburg as a client, and continuing to see their business grow! If you are a local business looking to increase your traffic and revenue, I strongly encourage you to contact us at Specificity so we could help you grow your business as we have done with Woodhouse Spa of St. Petersburg."
Woodhouse Spa of St. Petersburg is part of a franchise model built on signature services and luxury. Woodhouse Spas has been committed to caring for their guests' minds, bodies, and moods for over 20 years! Woodhouse Spas has 83 locations across the U.S. At Woodhouse Spa, every detail, space and experience has been carefully crafted by their masters of Mood Care. From their most indulgent treatment right down to their reflexology sandals - every part of the Woodhouse experience is customized to help you curate and care for the mood you choose.
Specificity narrowly defines their audiences to those who are in the market for spa services, those who show behaviors connected to their ideal client persona, those who have visited competitors, and lastly the tourist population visiting the St. Pete area! Specificity gets the Woodhouse Spa message of their superior services in front of the people who are most likely to convert into customers! Specificity carries out all aspects of the Woodhouse Spa campaign from strategy and ad creation, to deployment and analytic reporting. We deliver ROI reports to Woodhouse Spas to show exactly who Specificity drove to the spa, and the revenue associated with each guest.
For additional information on Woodhouse Spa of St. Petersburg, please visit:
https://locations.woodhousespas.com/dir/fl/st.-petersburg/75-1st-street-south
Louied91
10 months ago
$SPTY Specificity Adds AI-Enabled Audience Building Tool by Partnering with AImplify
https://www.accesswire.com/788206/specificity-adds-ai-enabled-audience-building-tool-by-partnering-with-aimplify
Expects to Launch New AI Tool in Q1 2024
TAMPA, FL / ACCESSWIRE / September 28, 2023 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its partnership with AImplify, a cutting-edge AI-powered solution, to offer an AI-enabled audience building tool for its clients.
AImplify is a cutting-edge AI-powered solution that revolutionizes the way companies find and communicate with potential leads. With their software, you can quickly and easily identify prospects that match your ideal customer profile and automatically create personalized emails tailored to each lead. For additional information on AImplify, please visit: www.aimplifysales.com
Jason Wood, Chief Executive Officer of Specificity, commented, "This partnership extends far beyond their current solution because their AI programming capabilities will allow us to infuse our technology and build upon that an AI-enabled audience building tool. This tool will leverage real-time AI to drive decisions for marketers in terms of when and where to place ad spend resulting in far better results and more importantly, far better ROI. AI will help us arrive at audience identification questions, segmentation questions and will expedite the testing of creative and messaging. There is a much smarter play here and AI can get us there now without cannibalizing consumer privacy and we're going to get it done. We look forward to launching our new AI tool in the first quarter of 2024."
It has long been felt that marketers should be able to better understand who actually cares about their brand and products (or is likely to) in order to better engage them and offer those people products and services they care about. The data is there but Big Tech has kept it under lock and key because better defined campaigns directly decrease the volume of impressions it takes to drive conversions, brand awareness and smarter marketing. The entire industry derives more revenue when more impressions are served regardless of how sloppy the audience buildout is and how much of the ad spend is wasted on the wrong audiences. Diluted targeting selects only benefit big tech, not the marketer and certainly not the consumer under a constant barrage of advertising that isn't at all relevant to them. This partnership will be the first of its kind step towards really solving the issue and delivering better results for everyone.
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