PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB: PPBV) today announced that it has signed a distribution agreement with Eureka, California beverage distributor, DelReka Distributing Company, to bring Purple TM to outlets on the Northern California coast. �Signing this agreement was a great boon to our company,� said Purple Beverage Company CEO Ted Farnsworth. �Not only does it facilitate an increase in distribution on the West Coast, but it also should get Purple on the shelves of well-known major retailers in the area.� DelReka distributes a long list of well-known brands. Their beers include MillerCoors �, Corona � and Sierra Nevada �, and their non-alcoholic beverages include Snapple � and Stewart�s �. �Adding Purple to our roster was a no-brainer,� said Craig Perrone, President of DelReka Distributing. �The beverage is a natural when it comes to rounding out our offerings and we look forward to bringing Northern Californians this exciting product.� With its revolutionary formula that features seven of the healthiest fruits on the planet, Purple, introduced in late 2007, is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich fruits, including the exotic a�ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no-sugar added rejuvenating beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been featured in such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand. Purple can also be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.