Movado Group, Inc. unveils new Calvin Klein watches and jewelry campaign starring Lila Moss
August 22 2023 - 9:00AM
Business Wire
Today, Movado Group, Inc. unveils the Fall 2023 campaign for
Calvin Klein watches and jewelry starring model Lila Moss.
Shot by Daniel Jackson, the campaign highlights the brand’s
distinctive sensual minimalism and the new collection’s
understated, fluid designs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230822746464/en/
Calvin Klein Fall/Winter 2023 Jewelry
Campaign featuring Lila Moss (Photo: Business Wire)
“Lila is a natural fit to represent Calvin Klein watches and
jewelry,” said Caterina Miduri, Global General Manager, Calvin
Klein watches and jewelry, Movado Group, Inc. “In this
campaign, her strong presence and effortless sophistication
complement the sculptural, dimensional designs of our latest
collection.”
“I am honored to partner with Calvin Klein again for their FW23
Watches and jewelry campaign,” said Lila Moss. “I was so
proud to be a part of their Fall 2022 brand campaign and having the
chance to work with them again on a Jewelry and Watches campaign
that aligns with my personal style, is very exciting.”
In the campaign, Lila wears a gold-plated multi-function watch
featuring a softly sculpted case with a minimalistic sunray dial on
a mesh bracelet. She also wears a gold necklace, bracelet and ring
whose shapes are inspired by the fluid shape of a raindrop. All
products are available now worldwide at authorized Calvin Klein
watch and jewelry retailers, select Calvin Klein boutiques around
the world and on CalvinKlein.com.
The campaign launches globally today and can be seen at point of
sale, digital media, social media, and out-of-home placements
across the globe.
About Calvin Klein Calvin Klein is one of the
world’s leading global fashion lifestyle brands with a history of
bold, non-conformist ideals that inform everything we do. Founded
in New York in 1968, the brand’s minimalist and sensual aesthetic
drives our approach to product design and communication, creating a
canvas that offers the possibility of limitless self-expression.
The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin
Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance –
are connected by the intention and purpose of elevating everyday
essentials to globally iconic status. Each of the brands has a
distinct identity and position in the retail landscape, providing
us the opportunity to market a range of universally appealing
products to domestic and international consumers with a variety of
needs. Our products are underpinned by responsible design,
high-quality construction, and the elimination of all unnecessary
details. We strive for unique and dimensional pieces that
continuously wear well and remain relevant season after season.
Global retail sales of Calvin Klein products were approximately
$9.3 billion in 2022.
Calvin Klein continues to solidify its position as an innovator
of emerging digital platforms and modern marketing campaigns. PVH
acquired Calvin Klein in 2003 and continues to oversee a focused
approach to growing the brand’s worldwide relevance, presence, and
long term growth.
About Movado Group: Movado Group, Inc. designs,
sources, and globally distributes and sells MOVADO®, MVMT®, OLIVIA
BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®,
HUGO BOSS®, and LACOSTE® watches and, to a lesser extent jewelry
and other accessories, and operates Movado Company Stores in the
United States and Canada.
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version on businesswire.com: https://www.businesswire.com/news/home/20230822746464/en/
Heather Cohen hcohen@movadogroup.com
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