- Qiddiya Investment Company (QIC) and Globant, a digitally
native company focused on reinventing businesses through innovative
technology solutions, announce a new landmark partnership to create
a state-of-the-art digital ecosystem for Qiddiya City, the new
global destination for entertainment, sports, and culture built on
the foundations of play
- At the heart of this collaboration will be the Qiddiya
"PLAY LIFE Connected Experience", offering visitors a seamless,
personalized interface to book events and manage their itineraries,
providing real-time updates and recommendations tailored to
individual preferences
- Qiddiya City is set to attract millions of annual visitors,
combining cutting-edge technology with unparalleled experiences to
establish a unique, world-class destination unlike any other on the
planet
RIYADH,
Saudi Arabia, Nov. 3, 2024
/PRNewswire/ -- Qiddiya Investment Company (QIC) and leading
technology company Globant (NYSE: GLOB) have announced a
significant new partnership that will cement Saudi Arabia's landmark new destination
Qiddiya City as one of the world's most immersive hubs for
entertainment, sports and culture.
As part of the collaboration, Globant - a digitally native
company focused on reinventing businesses with innovative
technology solutions - will work with QIC to develop the Qiddiya
"PLAY LIFE Connected Experience", a cutting-edge digital ecosystem
designed to transform how visitors and residents interact with the
unique destination's wide range of offerings.
The system will leverage artificial intelligence, data
analytics, and cloud technology to develop a seamless interface
that personalizes and enhances every interaction at Qiddiya City.
It will allow visitors to book events, manage their itineraries,
discover new adventures, and engage with the community, all
through a personalized, real-time interface. Whether attending a
sporting event, exploring cultural attractions, or participating in
world-class entertainment, the "PLAY LIFE Connected Experience"
will enrich every moment.
Abdulrahman Alali, QIC's Chief
Technology Officer, underscored the importance of the new
partnership in achieving Qiddiya's ambitions. "Our partnership
with Globant marks a pivotal step in realizing Qiddiya's vision as
the world's first city dedicated entirely to play," he
said.
"The Qiddiya PLAY LIFE Connected Experience will not only
enhance how visitors engage with our attractions but also set a new
standard for digital integration in entertainment and tourism. We
are creating a destination that is both innovative and
unforgettable, and this collaboration will help ensure that every
visitor's journey is personalized, seamless, and truly unique,"
Abdulrahman Alali added.
The partnership substantiates Globant's pivotal role in
Saudi Arabia's smart city
initiatives and its broader digital transformation efforts.
Federico Pienovi, CEO & CBO
of New Markets at Globant said: "Partnering with Qiddiya on this
program is a major milestone for Globant. We are not
building a smart city; but creating an immersive, digitally
connected experience that brings Qiddiya to life in ways that go
beyond traditional entertainment. This is the future of how cities
and people will interact, and we are thrilled to lead this
transformation."
Globant's expertise in creating immersive digital experiences is
central to the success of the PLAY LIFE Connected Experience, which
will be a cornerstone of Qiddiya's dynamic offerings. By
incorporating cutting-edge technologies, Globant is ensuring that
Qiddiya City becomes a world-leading example of how digital
ecosystems can enhance the entertainment and cultural sectors. In
addition to digital innovation, this collaboration emphasizes the
development of local talent, in line with Saudi Vision 2030.
Mamdouh Aldoubayan, Managing Director for MENA at Globant,
highlighted the importance of this project for the Saudi workforce:
"At Globant, we are deeply committed to fostering the growth of
local talent. Projects like Qiddiya provide unparalleled
opportunities to transfer our expertise in digital transformation
and innovation especially in the entertainment industry to the new
generation of Saudis. As a result of creating opportunities for
upskilling and reskilling, we are not only helping to build the
future workforce but also enabling the Kingdom to become a leader
in digital ecosystems."
Globant's collaboration with QIC marks a significant step in the
company's expansion into Saudi
Arabia and the broader MENA region, one of the world's
fastest-growing markets for digital innovation. This
strategic move allows Globant to leverage its expertise in
artificial intelligence, data analytics, and cloud technologies
across various sectors, from entertainment to smart city
development. By contributing to projects aligned with Saudi Arabia's Vision 2030 goals, Globant is
positioning itself at the forefront of technological advancement in
the region. This partnership not only enhances Globant's global
footprint but also reinforces its role as a leader in digital
transformation, capable of driving innovative solutions and shaping
technological progress in key markets worldwide.
About Qiddiya
As one of Saudi Arabia's
leading giga-projects, Qiddiya is key to Vision 2030's ambitions
for a vibrant society, a thriving economy, and an ambitious nation.
Qiddiya seeks to build destinations, programs, and initiatives
based on its founding 'Power of Play' philosophy. This philosophy
aims to redefine how people live, work, and play - laying the
groundwork for a future where play is not just an activity but a
way of life.
Qiddiya City is Qiddiya's inaugural project; the world's first
purpose-built city dedicated to play. Located at the heart of the
Tuwaiq Mountains just 40 minutes from the capital of Riyadh, Qiddiya City brings entertainment,
sports and culture together to create a unique and unforgettable
destination like no other on the planet.
The vibrant new city will boast more than 400 tourist
attractions and experiences including high-energy entertainment
venues, branded theme parks and world-leading arenas. It is set to
host some of the world's biggest sports competitions, festivals,
concerts, and cultural events with a motorsports track, a
record-breaking stadium, championship golf courses, gaming and
esports arenas and an iconic performing arts center among some of
its many attractions.
For more information, visit www.qiddiya.com.
About Globant
At Globant, we create the digitally-native products that people
love. We bridge the gap between businesses and consumers through
technology and creativity, leveraging our experience as an AI
powerhouse. We dare to digitally transform organizations and strive
to delight their customers.
- We have more than 29,100 employees and are present in 33
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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