Notified’s 2022 Benchmark Report Reveals Newest Trends for Delivering Impactful Webinars and Virtual Events
September 14 2022 - 11:00AM
Intrado Corporation (“Intrado” or the “Company”), a global leader
in technology-enabled services, announced today that its Notified
business segment has released its 2022 Benchmark Report for
Webinars and Virtual Events. This year’s report analyzes customer
data from Notified’s leading webinar and virtual event technology.
Utilizing a subset of customer webinars and virtual events taking
place between June 2021 and June 2022, the report provides
data-driven insights and best practices alongside real-world
examples, and ideas from industry experts. The annual report is
intended to help event planners and marketers design impactful
experiences optimized to meet and exceed attendee expectations.
“With the widespread adoption of event technology over the past
several years, some norms and best practices around conducting
webinars and virtual events have been persistent and some new
trends have started to emerge,” said Dan Lotzof, Chief Revenue
Officer, Notified. “As we analyzed this year’s data, the two core
themes that stood out are agility and optimization – as
marketers and event planners continue to evaluate their strategies
and budgets for 2022 and beyond, they’re seeking ways to keep
audiences highly engaged through meaningful experiences and
formats.”
Highlights from Notified’s 2022 Benchmark Report for Webinars
and Virtual Events include:
Webinars:
- Wednesday and Thursday are the most popular days to host a
webinar
- 77% of webinars include video compared to just 61% in 2019
- Live attendance for webinars is up approximately 66% in the
last two years
Virtual Events:
- 78% of events are less than 3 days long
- Tuesday and Wednesday are the most popular days to run a
virtual event
- 20 is the average number of speakers per event compared to just
6 in 2019
- The addition of gamification to virtual events increases
attendee engagement. Approximately 112 million minutes were spent
playing in-event games during the study period.
A Media Snippet accompanying this announcement is available by
clicking on the image or link below:
Topics covered in depth in the report include:
- Registration and attendance data
- Content and engagement data
- Most popular days to host a webinar or virtual event
- Emerging viewing trends, including video usage
- Best practices and practical tips for event planning and
executions, based on these emerging trends
Notified is the world’s only communications cloud for public
relations, investor relations, and events – driving meaningful
insights and outcomes. To learn more, please visit
www.notified.com/event-solutions.
To learn more about Notified’s 2022 Benchmark Report for
Webinars and Virtual Events and view an on-demand webinar reviewing
the results and best practices with leading industry experts, click
here.
About Intrado Corporation
Intrado Corporation is an innovative, cloud-based, global
technology partner to clients around the world. Our solutions
connect people and organizations at the right time and in the right
ways, making those mission-critical connections more relevant,
engaging, and actionable – turning Information to Insight.
Intrado has sales and/or operations in the United States,
Canada, Europe, the Middle East, Asia Pacific, Latin America, and
South America. Intrado is controlled by affiliates of certain funds
managed by Apollo Global Management, Inc. (NYSE: APO). For more
information, please call 1-800-841-9000 or visit
www.intrado.com.
Contact
Dave PleissInvestor and Public
RelationsDMPleiss@Intrado.com402-716-6578
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