The exclusive retail partnership gives
advertisers insight into over 5 billion transactions captured by
Attain
CHICAGO, May 2, 2023
/PRNewswire/ -- Attain, a leading permissioned commerce data
platform that drives measurable advertising outcomes, today
announced its new platform partnership with global advertising
technology leader The Trade Desk (NASDAQ: TTD) to bring
Attain's unique portfolio of data-backed insights on consumer
behavior exclusively to advertising clients of The Trade Desk.
The permissioned data is collected through Attain's
consumer-facing application, Klover, the name from which the
company rebranded in 2022. Attain's platform uses an
omnichannel approach that has captured over five billion
transactions, worth more than $400
billion in retail and GMV, to date. The partnership gives
The Trade Desk customers unique access to Attain's real-time
performance data, allowing them to measure advertising outcomes
such as return on ad spend (ROAS) and conversion rate (CVR) in
real-time. Further, customers will have a 360-degree view of both
on and offline transactions.
"Until recently, our platform has focused solely on providing
brands and advertisers the ability to use our permissioned data for
activation," said Brian Mandelbaum,
CEO and Co-founder of Attain. "Our work with The Trade Desk has
expanded our capabilities and offers customers a comprehensive data
platform focused on instant measurement of outcomes. Our ultimate
goal is achieved by providing real-time outcome metrics across a
wide landscape of commerce the moment a campaign launches to give
marketers immediate performance feedback to optimize."
"In today's digital media environment, advertisers recognize
applying data and decisioning is an essential part of their
media-buying strategies," said Jay
Goebel, General Manager, Data Partnerships at The Trade
Desk. "And for brands who sell their products through retailers,
the ability to make data-driven decisions that leverage customer
sales data from partners like Attain is important to reach the
right consumers."
Clients are looking forward to the incorporation of this
partnership in their everyday work:
- "One of the biggest needs for consumer marketers is attributing
media investments to business results. This partnership gives us a
powerful new tool for making this possible by integrating both the
technology and the data. Brands will now have a new competitive
advantage – regardless of vertical – by shortening the time horizon
for unlocking insights to realizing business impact." -
Kristin Scheve, Chief Client Officer
at Initiative US.
- "Having access to Attain's data within The Trade Desk platform
is pivotal for our digital marketing needs. The abilities this
partnership brings are unmatched in the space and will help us
reach our measurement goals in real-time with much more clarity and
detail." - David Dweck, SVP of Paid
Media at Wpromote.
For more information on Attain, visit attaindata.io.
About Attain
Attain's mission is to empower marketers to make better business
decisions by providing access to permissioned commerce data.
Powered by a financial services app, retail loyalty account
linking, SKU level APIs and the industry's largest, most holistic
consumer panel, Attain is uniquely positioned to provide deeper
insights into how, what, when and where consumers spend their
money.
Co-founded by CEO Brian
Mandelbaum & CTO Dominic
Bennett, Attain, formerly known as Klover, was founded in
2019 and is based in Chicago.
For more information on Attain, visit attaindata.io.
The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across
North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or
follow us on Facebook, Twitter, LinkedIn
and YouTube.
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SOURCE Attain