Celebrating friendship, the global brands and
newfound besties are dropping exclusive treats and unique
Spotify experience for fans to share with their besties for a
limited time
TORONTO, Aug. 13,
2024 /CNW/ - Coca-Cola® and the OREO® brands have
teamed up as "besties" to create two exclusive and limited-edition
products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™
Zero Sugar Limited Edition. Inspired by "besties" around the world,
the two iconic brands are, for a limited time, sparking celebration
amongst besties with the launch of two legendary products and
unique digital experiences.
"The collaboration between OREO and Coca-Cola is the perfect
expression of the playfulness of OREO and the Real Magic at the
core of the Coca-Cola brand – and we couldn't be prouder to bring
these new products and unexpected moments of connection to our
Canadian fans," said Solange
Grimard, Senior Marketing Manager for Canada at The Coca-Cola Company. "We're
looking forward to Canadian besties joining us in celebrating this
first-of-its-kind collaboration."
"We are constantly working to excite our Canadian consumers with
unique launches and surprising experiences. This time, we're taking
it a step further by celebrating the newfound bestie bond that OREO
and Coca-Cola share, bringing a twist on two classics to our
fanbases across the country," said Sarah
Au, Marketing Director, Cookies at Mondelēz
Canada.
OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero
Sugar Limited Edition will be available for a limited time only and
will offer unique experiences that celebrate the magic and
playfulness of teaming up with a bestie.
Both products feature a captivating design and sleek packaging,
adorned with the distinctive OREO® cookie embossments and
stacked Coca-Cola® bottles. With each sip of the Coca-Cola®
OREO™ Zero Sugar Limited Edition, fans can savour a refreshing
Coca-Cola® taste with flavourful hints inspired by OREO®
cookies, creating an unparalleled experience from these new-found
besties.
The limited-edition OREO® Coca-Cola™ Sandwich Cookie boasts
a distinctive design with a red and black colour-blocked design
featuring one signature OREO chocolate Coca-Cola wafer cookie on
one side and a red-coloured Golden OREO wafer embossed with
one of three unique designs on the other. These cookies are stuffed
with a creamy filling and popping candy, each bite designed to
transport you to the experience of drinking the
beverage.
'BESTIES' fosters connections beyond boundaries through
immersive digital experiences, inviting fans to activate 'Bestie
Mode' and team up with their closest friends to participate.
Created in partnership with Spotify, the OREO® and
Coca-Cola® brands will unveil the 'Bestie Mode Digital
Experience,' an exclusive platform and first-of-its-kind musical
experience designed for besties to merge music tastes and enjoy
together.
By scanning a QR code on Coca-Cola® and the OREO®
brand products, fans can follow the steps to explore 'Bestie Mode'
and sync up music preferences with their bestie. Spotify Free users
will also be invited to access the bestie experience via on
platform promotion. Once connected to a Spotify account, fans will
be prompted with questions to see how their taste in music stacks
up against their bestie's. A playlist will be generated with
combined music preferences for besties to enjoy together.
The OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero
Sugar Limited Edition will be available in local grocery stores and
convenience stores across Canada
beginning in September.
Coca-Cola® OREO™ Zero Sugar Limited Edition is the newest
product from Coca-Cola Creations®. By tapping into
emerging technologies, collaborating with brands, artists and
designers, and creating experiences across digital and physical
worlds, Coca-Cola® Creations continues to infuse the iconic
Coca-Cola® brand with new expressions of creativity and cultural
connections, allowing fans to experience the Real Magic of
Coca-Cola®.
The OREO® brand prides itself on crafting innovative treats that
captivate consumers' taste buds and imagination. The brand's latest
creation, OREO® Coca-Cola™ Sandwich Cookie, represents its ongoing
commitment to pushing the boundaries of flavour innovation. Through
playful collaborations and by leveraging new technologies, the
OREO® brand aims to continue offering experiences that resonate
with its fans.
The global campaign was created by WPP Open X and OREO brand
agency partners. Agency Credits: AKQA, TMA, EssenceMediacom,
VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof,
Dentsu, VML, and PXP.
For more information about Coca-Cola® Creations,
visit www.coca-cola.com/ca/en/offerings/creations , and the
OREO® brand products, visit
www.snackworks.ca/en/brands/oreo.
About The Coca–Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports
coffee and tea brands include Dasani, smartwater,
vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold
Peak, Honest and Ayataka. Our nutrition, juice, dairy and
plant-based beverage brands include Minute Maid, Simply,
innocent, Del Valle, fairlife and AdeS. We're constantly
transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We seek to positively
impact people's lives, communities and the planet through water
replenishment, packaging recycling, sustainable sourcing practices
and carbon emissions reductions across our value chain. Together
with our bottling partners, we employ more than 700,000 people,
helping bring economic opportunity to local communities worldwide.
Learn more at www.coca-cola.ca.
About OREO® Cookie
OREO® is WORLD'S FAVOURITE COOKIE®, available in more than 100
countries around the globe. Over 60 billion OREO® cookies are sold
each year with more than 20 billion of those cookies sold in the
U.S. annually. An estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed in 1912. For more
information, follow OREO® on Facebook/oreocanada1, Twitter/X @OREO,
TikTok @OREO or on Instagram @OREO_Canada.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2023 net revenues of approximately $36 billion, MDLZ is
leading the future of snacking with iconic global and local brands
such as Oreo, Ritz, LU, Clif
Bar and Tate's Bake
Shop biscuits and baked snacks, as well as Cadbury
Dairy Milk,
Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
SOURCE Mondelez International, Inc.