Coca-Cola® and the OREO® brands have teamed up as “Besties” to
create two exclusive and limited-edition products: OREO® Coca-Cola™
Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition.
Inspired by besties around the world, the two iconic brands are,
for a limited time, sparking celebration amongst besties with the
launch of two legendary products and several unique digital and
physical experiences.
The significance of celebrating friendships has never been more
pertinent, and the brands are championing this by introducing
“Besties,” a partnership celebrating what it means to be “Besties.”
Besties often become a combination of their very best traits,
making each other even better together. Now offering the ultimate
treats, fans can enjoy the iconic duo for a limited time with
long-time and new-found besties.
“Bringing together the playfulness of OREO and the Real Magic of
Coca-Cola is unexpected, but also feels right because our brands
are alike in so many ways,” said Oana Vlad, Global Vice President -
Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind
collaboration for both brands, we are thrilled for besties around
the world to join us in celebrating new products, great experiences
and unexpected moments of connection.”
“At OREO, we strive to identify fresh ways to excite consumers
and, with this collaboration, we have truly upped the ante,” said
Eugenia Zalis, Global Head of Marketing and Brand for OREO,
Mondelēz International. “The bestie bond forged between OREO and
Coca-Cola is a playful way to unite our fanbases and celebrate the
power of connection and togetherness. We cannot wait to see the
reaction to the campaign and hope fans are excited to experience
the latest twists on two classics.”
OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar
Limited Edition will be available for a limited time only and will
offer unique experiences that celebrate the magic of teaming up
with a bestie.
Both products feature a captivating design and sleek packaging,
adorned with the distinctive OREO® cookie embossments and stacked
Coca-Cola® bottles. With each sip of the Coca-Cola® OREO™ Zero
Sugar Limited Edition, fans can savor a refreshing Coca-Cola® taste
with flavorful hints inspired by OREO® cookies, creating an
unparalleled experience from these new-found besties.
The limited-edition OREO® Coca-Cola™ Sandwich Cookie boasts a
distinctive design featuring two signature chocolate basecakes
paired with a Coca-Cola® inspired taste fans know and love. The
basecakes are embossed with Coca-Cola® designs, with a smooth
white-colored creme and studded with red edible glitter.
“Besties” fosters connections beyond boundaries through
immersive digital and physical experiences, inviting fans to
activate ‘Bestie Mode’ and team up with their closest friends to
participate. Created in partnership with Spotify, the OREO® and
Coca-Cola® brands will unveil the ‘Bestie Mode Digital Experience,’
an exclusive platform and first-of-its-kind musical experience
designed for besties to merge music tastes and enjoy together.
By scanning a QR code on Coca-Cola® and the OREO® brand
products, fans can follow the steps to explore ‘Bestie Mode’ and
sync up music preferences with their bestie. Spotify Free users
will also be invited to access the bestie experience via
on-platform promotion. Once connected to a Spotify account, fans
will be prompted with questions to see how their taste in music
stacks up against their bestie’s. A playlist will be generated with
combined music preferences for besties to enjoy together.
Giving besties even more to experience together, Coca-Cola® and
the OREO® brand are also launching a “Bestie Mode” merchandise line
in the United States with fashion retailer, Forever21. The
collection features an apparel top, socks, tote bag, cosmetics bag,
drinkware, and notebooks with retail prices under $20. The
collection will be available mid-September at select Forever 21
stores and Forever21.com.
The OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero
Sugar Limited Edition will be available in local grocery stores and
convenience stores in participating markets, including the United
States, Canada, China, Mexico, Brazil and more beginning in
September. A frozen variation of Coca-Cola® OREO™ Limited Edition
will also be available at participating McDonald’s and 7-Eleven
locations in select markets.
Coca-Cola® OREO™ Zero Sugar Limited Edition is the newest
product from Coca-Cola Creations®. By tapping into
emerging technologies, collaborating with brands, artists and
designers, and creating experiences across digital and physical
worlds, Coca-Cola® Creations continues to infuse the iconic
Coca-Cola® brand with new expressions of creativity and cultural
connections, allowing fans to experience the Real Magic of
Coca-Cola®.
The OREO® brand prides itself on crafting innovative treats that
captivate consumers' imagination. The brand’s latest creation,
OREO® Coca-Cola™ Sandwich Cookie, represents its ongoing commitment
to pushing the boundaries of flavor innovation. Through exciting
collaborations and by leveraging new technologies, the OREO® brand
aims to continue offering experiences that resonate with its
fans.
The global campaign was created by WPP Open X and OREO brand
agency partners. Agency Credits: AKQA, TMA, EssenceMediacom,
VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof,
Dentsu, VML, and PXP.
For more information about Coca-Cola® Creations, visit
www.coca-cola.com/creations, and OREO® brand products, visit
www.oreo.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and
tea brands include Dasani, smartwater, vitaminwater, Topo Chico,
BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our
juice, value-added dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Instagram, Facebook and LinkedIn.
About OREO®
Cookie OREO® is WORLD’S FAVOURITE COOKIE®, available in more
than 100 countries around the globe. Over 60 billion OREO® cookies
are sold each year with more than 20 billion of those cookies sold
in the U.S. annually. An estimated 500 billion OREO® cookies have
been sold since the first OREO® biscuit was developed in 1912. For
more information, follow
OREO® on Facebook/OREOUnitedStates,
Twitter/X @OREO, TikTok @theoreoofficial or on
Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as OREO, RITZ,
LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as
well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter
at www.twitter.com/MDLZ.
Forward-Looking Statements
This press release contains forward-looking statements. Words,
and variations of words, such as “will,” “may,” “expect,” “plan,”
“continue” and similar expressions are intended to identify these
forward-looking statements, including, but not limited to,
statements of belief or expectation and statements about Mondelēz
International’s leadership position in snacking. These
forward-looking statements are subject to change and to inherent
risks and uncertainties, many of which are beyond Mondelēz
International’s control, which could cause Mondelēz International’s
actual results or outcomes to differ materially from those
projected or assumed in these forward-looking statements. Please
also see Mondelēz International’s risk factors, as they may be
amended from time to time, set forth in its filings with the U.S.
Securities and Exchange Commission, including its most recently
filed Annual Report on Form 10-K and subsequent Quarterly Reports
on Form 10-Q. There may be other factors not presently known to
Mondelēz International or which it currently considers to be
immaterial that could cause Mondelēz International’s actual results
to differ materially from those projected in any forward-looking
statements it makes. Mondelēz International disclaims and does not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
Contact: |
Desiree Battaglia (Media) |
Amy Selwood (Media) |
|
1-847-943-4772 |
1-470-446-1067 |
|
news@mdlz.com |
press@coca-cola.com |
|
|
|
|
Shep Dunlap (Investors) |
|
|
1-847-943-5454 |
|
|
ir@mdlz.com |
|
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/bc302530-ec90-498f-97ed-40bf2ed6a6d4
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