Expanding Successful VR Adaptations of iQIYI's
Popular IP from 'Love Between Fairy and Devil'
BEIJING, Aug. 26,
2024 /PRNewswire/ -- On August
23, iQIYI, China's leading
online entertainment service, announced that its latest VR
immersive theater at Galaxy Macau received positive customer
feedback following its debut earlier this month, further enriching
its portfolio of location-based entertainment experiences. Adapted
from the popular fantasy series Love Between Fairy and
Devil, this project showcases the commercial potential of the
company's premium IP while offering users an exciting journey that
deepens their connection to the content.
Building on iQIYI's successful VR adaptions, this highly
anticipated project follows the successful adaptations of
blockbuster IPs like Strange Tales of Tang Dynasty 2: To the
West and Luoyang. Both have consistently topped VR sales
charts in Shanghai and
Xi'an, according to Dianping,
China's leading review and rating
platform. Notably, the VR adaptation of Strange Tales of Tang
Dynasty 2: To the West gained rapid popularity after its
Beijing launch this summer,
quickly achieving second place in local VR experience sales.
VR Brings Culture to Life
To create an unparalleled sense of immersion, the latest VR
project incorporates cutting-edge technology, including interactive
gesture control, flight motion simulators, and artificial
intelligence. Players will solve intriguing puzzles and step into
the roles of characters from the drama, experiencing a visually
stunning world that faithfully replicates the original series as
captivating storylines unfold.
This immersive experience is further enhanced by a variety of
engaging activities at the newly opened 'Love Between Fairy and
Devil' VR Immersive Experience Center at Galaxy Macau. Visitors can
explore a dress-up zone featuring stunning Hanfu (Chinese
traditional clothing) costumes and large-scale photo spots designed
to recreate iconic scenes from the drama. The venue also includes
themed food stalls, souvenir shops, and cultural activities during
traditional festivals like the Mid-Autumn Festival.
At the opening ceremony, Hang ZHANG, Senior Vice President of
iQIYI, shared, "This project represents the latest advancement in
immersive experience offerings developed by iQIYI over the past
year. Through our collaboration with Galaxy Macau, we aim to
provide an extraordinary experience for visitors in the Greater Bay
Area, enhancing cultural tourism."
Following its debut in Macao,
the project is set to expand to various cities across China by the end of 2024, including
Shanghai, Hefei, and Shenzhen.
Kevin KELLEY, Chief Operating Officer of Galaxy Entertainment
Group, highlighted the rich cultural aesthetics featured in this
latest experience: "This new offering is not only a technological
innovation but also a key initiative to introduce visitors to
traditional Chinese culture. We hope this VR project will become a
new cultural and tourist landmark in Macao."
Unleashing IP value for growth
Continuing to leverage its valuable IP, iQIYI has been exploring
new revenue streams beyond membership and ads, such as IP
derivatives and offline experiences, as exemplified by the recent
record-high franchising performance of the iQIYI original drama
Fox Spirit Matchmaker: Red-Moon Pact and the company's
offline parent-child theme park iQIYI QiBubble Space in
Beijing.
Looking ahead, iQIYI remains committed to leveraging innovative
technology to adapt its premium IP into diverse formats, enabling
viewers to experience their favorite content in more engaging ways.
By continually developing online and offline experiences based on
its IP, the company aims to capitalize on the growing trend of
immersive entertainment, extending the influence of its premium
content and driving commercial value.
CONTACT: iQIYI Press, press@qiyi.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyis-new-vr-location-based-entertainment-well-received-in-macao-302230255.html
SOURCE iQIYI